The Growth

Spencer Burke

SVP Growth

In an era where SaaS companies face intense pressure to maintain growth while achieving profitability, Spencer tackled the challenge of evolving Braze's go-to-market strategy head-on. His innovative leadership in launching Braze's first-ever Free Trial and Product-Led Growth motion transformed how the company reaches and serves customers, resulting in significant pipeline growth and market expansion. Spencer's strategic vision extended beyond product initiatives, as he successfully established new revenue channels through the AWS Marketplace and led crucial long-range planning efforts that strengthened Braze's global presence across multiple continents. For these achievements and his thought leadership contributions through speaking engagements at premier industry events and media features, Spencer exemplifies the type of transformative GTM leader the industry needs, earning him recognition in the GTM10 Awards.

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Sonal Mane

Global Growth & Partner GTM Executive

At Databricks, Sonal navigated complex challenges in optimizing both product-led growth and channel enablement processes, which were hindering scalability and market penetration. Through innovative leadership and partnering across R&D and GTM teams, she revolutionized go-to-market strategies by implementing the vision and strategy for a transformative self-serve platform that dramatically improved user, customer, and partner onboarding experiences and significantly boosted customer acquisition rates. Her strategic vision has led to remarkable improvements in data practitioner activation timelines, enabling faster time to value, deeper market penetration, and substantial revenue increases through both self-serve and enterprise channels. Sonal's exceptional ability to bridge technical complexity with user-centric solutions, while driving measurable business impact across multiple GTM motions, exemplifies the innovation and leadership that the GTM10 Awards celebrate.

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Allie Teague

Head of Revenue Operations

As OpenAI's first GTM ops team member, Allie faced the monumental challenge of building the entire go-to-market infrastructure from scratch during a period of unprecedented growth. Her innovative approach to developing scalable GTM systems and processes became the backbone of OpenAI's successful B2B expansion, transforming how the company approached enterprise sales and operations. Allie's strategic implementation of data-driven infrastructure and cross-functional alignment not only accelerated OpenAI's market presence but also established new industry standards for GTM operations in AI companies. Her nomination for the GTM10 award recognizes her exceptional ability to architect and execute transformative GTM strategies that enabled one of tech's most watched companies to scale efficiently while maintaining operational excellence.

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Alexander Berger

Chief of Staff

Alexander led a last-ditch pivot from developer tool StackBlitz to the category-leading in-browser AI website builder Bolt.new. This transformation required a full overhaul of the go-to-market strategy and team structure. His innovative approach to scaling the new AI product drove unprecedented growth—StackBlitz hit $20M in ARR in just two months through organic marketing and novel pricing models. The GTM10 jury was especially impressed by Alexander’s “Influencer Board of Advisors” concept, which created a powerful product–market feedback loop, and by his hands-on role in product management during the critical pivot. His efforts helped secure $105.5M in funding and set new benchmarks for growth in the AI tools space, earning recognition from major financial institutions and making him a standout GTM10 nominee.

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Haresh Bajaj

SVP Product Growth

As Pleo scaled rapidly, Haresh Bajaj encountered the challenge of transitioning from a purely sales-led motion to a more efficient hybrid approach that customers demanded. Through his leadership, Haresh architected a transformative product-led growth strategy that seamlessly integrated self-serve capabilities with high-touch sales, resulting in significantly improved unit economics and customer satisfaction across multiple European markets. His innovative framework for lead scoring and customer journey orchestration has become a blueprint for B2B SaaS companies, earning him recognition in the GTM10 Awards for fundamentally reimagining how enterprise software can blend automated and human touchpoints to drive sustainable growth.

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Jordan Chenevier-Truchet

Co-Founder & CEO

Jordan faced the complex challenge of scaling a hybrid agency/collective model while maintaining service quality and building trust with enterprise clients. His innovative approach transformed Bulldozer into a leading growth consultancy, leveraging a global network of experts to deliver exceptional results for major tech companies, significantly improving client retention rates and achieving remarkable revenue growth. Jordan's thought leadership, demonstrated through his substantial social media following and speaking engagements at major tech conferences like Vivatech, has established him as a prominent voice in the B2B marketing space. The GTM10 committee recognizes Jordan for revolutionizing the traditional agency model and creating measurable impact for clients, particularly in helping multiple companies secure significant funding rounds and expand into new markets.

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Jonathan Marriott

Head of EMEA GTM

Jonathan faced the formidable challenge of competing against tech giants while building Glean's EMEA presence from scratch with minimal resources. His strategic leadership transformed Glean into a significant player in the AI-powered enterprise solutions space, achieving remarkable multi-million ARR growth and securing numerous enterprise clients across a dozen European countries. Through his innovative GTM approach and talent acquisition strategies, Jonathan successfully scaled the team while landing several seven-figure deals with major enterprises, demonstrating that startups can effectively compete against established tech giants. The GTM10 committee recognizes Jonathan for his exceptional ability to drive exponential growth in a highly competitive market while building a sustainable, high-performing GTM organization that continues to reshape the enterprise AI landscape in EMEA.

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Eli Schwartz

In an industry fixated on algorithmic optimization, Eli faced the challenge of shifting companies away from traditional SEO tactics toward genuine user-centric strategies. Through his groundbreaking Product-Led SEO methodology, he has transformed how numerous tech giants and startups approach organic growth, generating substantial value through sustainable, buyer-focused acquisition channels. His innovative framework has helped multiple Fortune 500 companies and high-growth startups build scalable organic acquisition strategies that prioritize user needs over algorithm manipulation, leading to significant revenue growth and market expansion. The GTM10 committee recognizes Eli for revolutionizing the SEO landscape and establishing a new paradigm where product development and user experience drive organic growth, making him a standout leader in modern go-to-market strategy.

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Franciska Dethlefse

Head of Marketing and Growth

Amplitude faced significant challenges in monetizing their free-tier users and expanding their market reach, with leadership initially skeptical about introducing new pricing models. Franciska demonstrated exceptional strategic vision by spearheading a transformative self-serve GTM motion that significantly increased free-to-paid conversion rates and unlocked substantial new revenue streams within just three quarters. Her success was rooted not only in her methodical approach to stakeholder alignment and resilience through multiple pilot iterations, but also in her ability to rally cross-functional teams around a shared vision. Collaborating closely with product, engineering, marketing, and sales, Franciska helped establish a new benchmark for product-led growth in the B2B SaaS space. For her outstanding leadership and the collective achievement in revolutionizing Amplitude’s GTM strategy, Franciska has earned her place among this year’s GTM10 honorees.

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Meg Terada Choi

Former VP Growth, Acquisition & CRM

Meg faced the challenge of transforming McAfee's brand and continuing to ensure the brand stayed top of mind as a global leader in online security. Through her leadership of a comprehensive marketing transformation, she orchestrated McAfee's first national brand campaign that significantly outperformed industry benchmarks and drove substantial increases in brand consideration and performance. Her innovative approach, including the successful launch of cutting-edge products and strategic marketing initiatives, successfully repositioned McAfee for a new generation while delivering strong business outcomes. For her outstanding achievement in leading this large-scale transformation and creating a new marketing playbook that bridges legacy with innovation, Meg has earned her place among this year's GTM10 honorees.

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