It’s a wrap! Cello, Lightspeed, and the jury proudly congratulate the 2025 GTM10 Awards Winners!

Meet the Winners

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The GTM10 Awards

A prestigious annual recognition of the top GTM leaders in:
Customer, Growth, Marketing, Sales, and Partnership.

Curated from an all-star jury of VCs and industry legends.

806

Nominations

20

Jury Members

50

Winners

The Jury 2025

The nominees are assessed by a panel of 3 operator legends and 1 tier-one VC in each category.

How do I participate?

You can apply directly or nominate a friend you believe deserves to be on the GTM10 Awards shortlist and win the recognition.

01.

Apply or nominate a friend

Simply fill out the form below, select your category, and share why you or a friend deserve to be considered.

02.

Nomination screening

Our jury carefully reviews all nominations and selects a shortlist of finalists.

03.

Winner announcement

Starting May 19, we’ll unveil the winners – featured on the iconic NASDAQ billboard in New York City.

The Winners 2025

Please discover the top 10 GTM10 Awards winners 2025 in Customer, Growth, Marketing, Sales, and Partnership.

Customer

Honoring leaders delivering outstanding customer outcomes.

Growth

Recognizing leaders driving scalable growth in Software.

Marketing

Honoring innovators shaping Software brand success.

Sales

Celebrating top performers boosting Software revenue.

Partnership

Highlighting experts building strategic Software alliances.

FAQ

01 When is the submission deadline?

The submission deadline is April 24, 2025.

02 Who should participate?

The GTM10 Awards are open to exceptional professionals in sales, marketing, growth, customer, and partnerships who have demonstrated outstanding achievements in driving go-to-market strategies. Whether you’re a seasoned executive or an emerging leader, if you’ve made a measurable impact in 2024, we encourage you to apply.

03 What are the evaluation criteria?

The GTM10 Awards evaluate candidates based on their measurable impact, innovative approaches to GTM strategies, and visibility within their field. We’re looking for professionals who have set new benchmarks for excellence and inspired others through their achievements in 2024.

04 When will the winners be announced?

The winners of the GTM10 Awards will be announced from May 19 onwards.

05 Where will the winners be announced?

Winners will be announced by our jury, showcased on the GTM10 Awards pages, and featured on the iconic NASDAQ billboard in New York—ensuring they receive well-earned recognition in the go-to-market community and beyond.

06 Who launched the GTM10 Awards?

The GTM10 Awards are powered by Cello & Lightspeed Venture Partners. Cello is the only all-in-one referral platform that lets you launch a Partner and User Referral program on autopilot in hours. Industry leaders like Typeform, Miro and VEED already rely on Cello to accelerate their flywheel.

Lightspeed Venture Partners is a global VC firm investing across enterprise, consumer, fintech, and health sectors. With $30B in AUM; it has backed 500+ companies, including Snap, Anthropic, and Rubrik.

Who is behind the GTM10 awards?

Cello and Lightspeed Venture Partners teamed up to bring the GTM10 Awards to life.

Cello is the only all-in-one referral platform that lets you launch a Partner and User Referral program on autopilot in hours. Industry leaders like Typeform, Miro and VEED already rely on Cello to accelerate their flywheel.

Lightspeed Venture Partners is a global VC firm investing across enterprise, consumer, fintech, and health sectors. With $30B in AUM, it has backed 500+ companies, including Snap, Anthropic, and Rubrik.