GTM10 Returns – 3 March 2026 2026-03-03 00:00:00

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The GTM10 Awards

A prestigious annual recognition of the top GTM leaders excelling in: Growth, Marketing, Customer, Partnership, and Sales. Curated with insights from a world-class jury of VCs and industry legends.

50

Winners

5

Categories

20

Jury members

The Jury 2026

We are proud to announce our Jury members for 2026!

Wade Foster

Co-founder & CEO, Zapier

Partnerships

Nadia Rashid

CRO, Outreach

Sales

Keith Messick

CMO, Vercel

Marketing

Cait Keohane

CCO, Airtable

Customer

Rory Wilding

COO & CCO, Supabase

Growth

Avalon Lee Bacon

Director of Talent, Dawn Capital

Partnerships

Shane Murphy-Reuter

President GTM, Calendly

Marketing

Melanie Riebel

CMO, Chaos

Marketing

Andrew Davies

Chief Innovation Officer, Paddle

Customer

Josh Abdulla

CCO, Asana

Customer

Jenna Zucker MacDonald

Partner, Executive Talent, a16z

Customer

Ollie George

Director, Executive Talent, Sequoia Capital

Growth

Alexis Zhu

Global Head of Strategic Payment Method Partnerships, Stripe

Partnerships

Kyle Norton

CRO, Owner.com

Sales

Joe Abbott

VP, Executive Talent EMEA, Lightspeed

Sales

Amy Appleyard

SVP, Mimecast

Sales

Partnerships

Wade Foster

Co-founder & CEO

Wade Foster is Co-Founder and CEO of Zapier, the workflow automation platform used by millions of individuals and businesses worldwide to connect thousands of apps and automate processes at scale. Since co-founding Zapier in 2011, he has led its growth from a bootstrapped startup to a globally distributed company serving millions of users and generating significant recurring revenue. Wade is also an active mentor and advocate for remote work and founder communities, sharing insights on building sustainable, founder-led companies.


Sales

Nadia Rashid

CRO

Nadia Rashid is Chief Revenue Officer at Outreach, where she leads global go-to-market strategy and revenue growth for the AI-powered sales execution platform. A veteran sales leader with over 20 years of experience, she has built and scaled high-performing enterprise and commercial teams across B2B SaaS. Previously, she held senior sales leadership roles at Seismic and Marketo (Adobe), driving enterprise expansion and sustained growth.


Marketing

Keith Messick

CMO

Keith Messick is the Chief Marketing Officer at Vercel, where he oversees global marketing initiatives for the cloud platform known for its developer experience and performance optimization. A seasoned enterprise marketing executive, he joined Vercel in June 2025 after serving as CMO at Redis, where he managed a 100-person team across brand, demand generation, and marketing operations. His extensive leadership background also includes defining the feature management category as CMO at LaunchDarkly, as well as heading marketing for Dialpad and Lucidworks.


Customer

Cait Keohane

CCO

Cait Keohane is the Chief Customer Officer at Airtable, where she leads the global post-sales organization to help customers drive automation and business outcomes through AI. A veteran tech executive, she spent 13 years at Zendesk as an early employee, eventually serving as SVP of Global Customer Advocacy and helping scale the company into a multibillion-dollar enterprise. She was previously a GTM10 award winner in the Customer Success category.


Growth

Rory Wilding

COO & CCO

Rory Wilding is the COO/CCO at Supabase, an open-source developer platform where he oversees commercial and operational strategies. He previously served as the company's Head of Growth, leading initiatives to scale the brand's global community. Before joining Supabase as an early hire, he was the founder and CEO of the health-tech company Onkolyze.


Partnerships

Avalon Lee Bacon

Director of Talent

Avalon Lee-Bacon is the Director of Talent at Dawn Capital, where she has led talent acquisition and strategy since early 2021. A seasoned executive search professional, she previously spent over four years at Russell Reynolds Associates and held recruitment consulting roles at True North Human Capital. She holds a Master of Philosophy and a Bachelor of Arts from the University of Cambridge.


Marketing

Shane Murphy-Reuter

President GTM

Shane Murphy-Reuter is the President GTM at Calendly, where he leads the global marketing, sales, and customer experience teams. A veteran of the SaaS industry, he previously served as CMO at Webflow, scaling the platform's marketing function and self-serve business to a $4 billion valuation. His extensive leadership background also includes roles as CMO at ZoomInfo, where he helped the company cross $1 billion in ARR, and SVP of Marketing at Intercom.


Marketing

Melanie Riebel

CMO

Melanie Riebel is the Chief Marketing Officer at Chaos, where she drives global growth through self-service and enterprise motions for the design and visualization software leader. A former Senior Engagement Manager at McKinsey & Company, she advised B2B and B2C SaaS founders on go-to-market acceleration and international expansion. Her background also includes deep technical expertise in marketing automation and analytics, which informed her transition into executive leadership. She was previously a GTM10 award winner in the Marketing category.


Customer

Andrew Davies

Chief Innovation Officer

Andrew Davies is the Chief Innovation Officer at Paddle, where he leads experimentation in AI and automation and supports early-stage startup ecosystems. A seasoned entrepreneur and executive, he previously served as Paddle’s Chief Marketing Officer and was the co-founder of Idio, a content intelligence platform acquired by Optimizely in 2019. With a career dedicated to scaling high-growth B2B SaaS companies, he also provides strategic guidance as a Non-Executive Director and advisor for several technology organizations.


Customer

Josh Abdulla

CCO

Josh Abdulla is the Chief Customer Officer and Interim Chief Revenue Officer at Asana, where he leads global teams across Customer Success, Support, and Professional Services to deliver value to over 170,000 customers. A veteran tech leader, he previously served as the first Chief Customer Officer at LiveRamp, scaling their global services organization and managing a significant portion of the company's revenue. Having built a career defined by operational excellence at firms like Salesforce and ExactTarget, he now contributes his expertise as a returning jury member for the GTM10.


Customer

Jenna Zucker MacDonald

Partner, Executive Talent

Jenna MacDonald is a Partner on the Executive Talent team at Andreessen Horowitz, where she advises portfolio founders on hiring top-tier leaders from Director to CxO level. A Silicon Valley recruiting veteran, she previously served as the first Leadership Recruiter at DoorDash and spent four years at Riviera Partners scaling engineering and product teams for giants like Airbnb and Affirm.


Growth

Ollie George

Director, Executive Talent

Ollie George is Director of Executive Talent at Sequoia Capital, where he leads the firm’s GTM and executive talent network to support founders in building high-impact leadership teams. With experience placing senior sales, marketing, and commercial leaders across early to late-stage startups, he has helped scale talent infrastructures for dozens of high-growth companies. Prior to Sequoia, Ollie was Head of Executive Talent, GTM at Google Cloud and mentors founders through programs like Kickstart Global.


Partnerships

Alexis Zhu

Global Head of Strategic Payment Method Partnerships

Alexis Zhu is Global Head of Strategic Payment Method Partnerships at Stripe, where she leads global partnerships that expand payment method coverage and drive meaningful payment volume across Stripe’s platform. Over more than five years at Stripe, including as Head of AMER Payment Partnerships, she has built and scaled partner ecosystems supporting millions of businesses worldwide. She was previously a GTM10 award winner in the Partnership category.


Sales

Kyle Norton

CRO

Kyle Norton is Chief Revenue Officer at Owner.com, where he helps scale the business by building strong revenue foundations and high-performing teams in the restaurant technology space. With over a decade of experience in B2B SaaS, he has led sales and RevOps functions through rapid growth and category expansion. Kyle is also a Partner at Pavilion, an LP at Stage 2 Capital, and host of The Revenue Leadership Podcast, where he supports and mentors the next generation of revenue leaders. He was previously a GTM10 award winner in the Sales category.


Sales

Joe Abbott

VP, Executive Talent

Joseph Abbott is Vice President of Executive Talent, EMEA at Lightspeed Venture Partners, where he partners with founders across the firm’s European portfolio to build senior leadership teams at critical stages of scale. With nearly two decades of experience, he has supported dozens of high-growth SaaS and technology companies in hiring CRO, C-level, and VP leaders across Europe and the U.S. Previously, he spent over a decade at Erevena, advising venture-backed and public companies on executive and go-to-market leadership hiring.


Sales

Amy Appleyard

SVP

Amy Appleyard is Senior Vice President of Sales, North America at Mimecast, where she leads regional go-to-market strategy and revenue growth for the global cybersecurity company. A seasoned revenue leader with over 15 years of experience, she is best known for scaling high-performing enterprise and commercial sales organizations across security and SaaS. Previously, she served as Chief Revenue Officer at LastPass and held senior sales leadership roles at Malwarebytes, VMware Carbon Black, and GoTo (LogMeIn).


How do I participate?

You can apply directly or nominate a friend you believe deserves to be on the GTM10 Awards shortlist and win the recognition.

01.

Apply or nominate a friend

As nominations open, simply fill out the form below, select your category, and share why you or a friend deserve to be considered.

02.

Nomination screening

Our jury carefully reviews all nominations and selects a shortlist of finalists.

03.

Winner announcement

Starting June 1, we’ll unveil the winners – featured on the iconic NASDAQ billboard in New York City.

FAQ

01 When is the submission deadline?

The submission deadline is May 5, 2026.

02 Who should participate?

The GTM10 Awards are open to exceptional professionals in sales, marketing, growth, customer, and partnerships who have demonstrated outstanding achievements in driving go-to-market strategies. Whether you’re a seasoned executive or an emerging leader, if you’ve made a measurable impact in 2025, we encourage you to apply.

03 What are the evaluation criteria?

The GTM10 Awards evaluate candidates based on their measurable impact, innovative approaches to GTM strategies, and visibility within their field. We’re looking for professionals who have set new benchmarks for excellence and inspired others through their achievements in 2025.

04 When will the winners be announced?

The winners of the GTM10 Awards will be announced from June 1 onwards.

05 Where will the winners be announced?

Winners will be announced by our jury, showcased on the GTM10 Awards pages, and featured on the iconic NASDAQ billboard in New York—ensuring they receive well-earned recognition in the go-to-market community and beyond.

06 Who launched the GTM10 Awards?

The GTM10 Awards are powered by Cello & Lightspeed Venture Partners. Cello is the only all-in-one referral platform that lets you launch a Partner and User Referral program on autopilot in hours. Industry leaders like Typeform, Miro and VEED already rely on Cello to accelerate their flywheel.

Lightspeed Venture Partners is a global multi-stage VC firm investing across enterprise, consumer, fintech, and health sectors, with a major focus on AI-driven innovation. With over $40B in AUM, it has backed more than 500 companies globally, including category leaders like Snap, Anthropic, Rubrik, Navan, and Mistral AI.

Who is behind the GTM10 awards?

Cello and Lightspeed Venture Partners, alongside our Category Partners teamed up to bring the GTM10 Awards to life.

Cello is the only all-in-one referral platform that lets you launch a Partner and User Referral program on autopilot in hours. Industry leaders like Typeform, Miro and VEED already rely on Cello to accelerate their flywheel.

Lightspeed Venture Partners is a global VC firm investing across enterprise, consumer, fintech, and health sectors. With over $40B in AUM, it has backed more than 500 companies globally, including category leaders like Snap, Anthropic, Rubrik, Navan, and Mistral AI.

Amazon Web Services (AWS), our Partnership category partner, is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. It provides on-demand access to scalable computing power,

Apify, our Growth category partner, is a comprehensive cloud platform that automates web scraping, data extraction, and browser workflows to turn any website into a usable API. It provides a vast marketplace of over 1,600 pre-built “Actors” and robust developer tools that handle proxies and anti-blocking measures at any scale.

Intercom, our Customer category partner, is an AI-first customer service platform that unifies messaging, ticket management, and help center tools into a single, collaborative workspace. It scales personalized support for over 25,000 customers across 195 countries, enabling brands like Anthropic, Pfizer, and Microsoft to resolve complex queries across email, chat, and social media.

La Growth Machine, our Sales category partner, is an all-in-one multi-channel prospecting platform that automates personalized sales outreach across LinkedIn, email, and X. It enables sales and marketing teams to scale high-intent lead generation while maintaining a human touch through AI-powered workflows and deep CRM integrations.

Peec.ai, our Marketing category partner, is a Generative Engine Optimization (GEO) platform that tracks how brands appear inside AI-driven search engines like ChatGPT, Perplexity, and Google Gemini. Founded in Berlin in early 2025, it has rapidly scaled to over $4 million in ARR and supports more than 1,500 marketing teams globally.