The Sales

Becc Holland

CEO & Co-Founder

Becc founded Flip the Script on a conviction that the sales techniques taught in most enablement programs are the reason buyers have learned to avoid salespeople, and that fixing that problem requires rebuilding methodology from the buyer's psychology up. She has built the company's entire market presence around her own expertise in prospect-first selling, making her personal content and speaking engagements the primary distribution channel for a product that proves its thesis by example every time it generates a qualified customer. Flip the Script has grown into one of the most cited sales training frameworks in the enterprise, with a customer base that spans early-stage startups to Fortune 500 revenue teams.

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Arjan Van Staveren

CRO

Arjan is CRO at RobCo, an industrial robotics company selling into manufacturing environments where buying decisions take years, involve plant managers and CFOs simultaneously, and are measured against operational ROI rather than software metrics. He built RobCo's sales motion from scratch by designing a process that aligns the long buying cycle with ROI validation milestones. Making the sales process itself a proof of value rather than a pursuit of approval. The approach has produced a pipeline quality and close rate that outperforms industrial robotics benchmarks, and a sales team that is equally fluent in factory floor economics and enterprise procurement.

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Max Schulz

CRO

Max leads revenue at Kombo during the company's critical phase of proving that HR integration infrastructure is a category worth building. A sale that requires convincing technical buyers that the integration cost they're currently absorbing in engineering time is a strategic problem, not just an operational one. He built Kombo's sales motion around the specific moment when an engineering team's integration debt becomes visible to product leadership, creating a buying process that converts that visibility into urgency without overselling the scope of the solution. The result is a sales cycle that is shorter than the HR tech market average and a customer base that expands as customers' integration footprints grow.

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Sheevaun Thatcher

VP Revenue Enablement

Sheevaun leads revenue enablement at Demandbase at the precise moment when the company's shift toward AI-powered account intelligence is creating a product that most of the existing sales team wasn't hired to sell. She has built the enablement function around closing that gap. Reskilling the team on the new GTM motion, creating a certification track for AI-driven selling, and building the sales playbooks that let reps have credible conversations with CMOs about account intelligence rather than just ad-tech buyers about targeting. The result is a sales team that can execute on Demandbase's repositioned market narrative and a revenue org that is equipped for the company's next growth phase.

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Roniesha Copeland

VP Sales, Strategic Accounts

Roniesha leads strategic accounts at Vercel at the moment the company is moving from beloved developer tool to enterprise infrastructure. A transition that requires translating developer enthusiasm into procurement-level buying decisions with financial buyers who may have never heard of Vercel before a developer on their team introduced it. She built the strategic account motion to bridge that gap, creating executive engagement frameworks that connect Vercel's developer adoption metrics to engineering productivity outcomes that finance and operations leaders can evaluate. The result is a Vercel that can now win enterprise contracts on terms that reflect the strategic value of the platform rather than the cost of a commodity hosting service.

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Brian Hagen

VP, Sales

Brian leads sales at Airtable during the company's maturation from flexible database tool to enterprise app platform. A commercial transition that requires the sales team to sell against both the traditional no-code platform alternatives and the legacy app development vendors who are moving into the same space. He rebuilt Airtable's sales approach around the specific use cases where Airtable's flexibility produces outcomes that neither pure-play databases nor visual app builders can match, and trained the team to qualify on build velocity rather than feature comparison. The approach has driven consistent enterprise expansion and positioned Airtable's sales team as advisors to the app development decision rather than software vendors.

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Jamie Neuwirth

Head of Startup Sales

Jamie leads startup sales at Anthropic during the moment when the company's transition from research lab to commercial platform is most visible, and most consequential, in the market. She built the startup sales motion to serve founders who are making platform-level bets on which AI provider to build on, which means the buying conversation is as much about technical alignment and roadmap trust as it is about price per token. Her work has turned Anthropic's startup segment into one of the highest-leverage distribution channels in the AI market, with early-stage companies building on Claude in ways that create enterprise sales opportunities downstream.

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Celine Daley

CRO

Celine joined Veed as CRO with a mandate to build an enterprise motion on top of a product that had found its initial traction as a self-serve tool for creators and small businesses. A transition that requires different messaging, different channels, and a different sales team without losing the brand equity that made the product successful. She built the enterprise motion to complement the PLG engine rather than compete with it, using product usage signals to prioritize which accounts were ready for a sales conversation and creating onboarding infrastructure that could absorb rapid enterprise growth without degrading the experience. The result is a Veed that is now competing and winning in enterprise video production contracts while maintaining its position as the creator market's preferred tool.

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Sarah Kiley

CSO

Sarah is CSO at ChurnZero, where the interesting challenge is that she is selling customer success software to leaders who are simultaneously running their own retention challenges, which means every sales conversation is also a credibility audit of whether ChurnZero itself practices what it sells. She has built a sales motion that turns that dynamic into an advantage, using ChurnZero's own customer success outcomes as the primary sales asset and structuring the buying process around a customer's specific retention diagnosis rather than a features comparison. The result is a sales organization that closes on business outcomes rather than platform capabilities and retention numbers that reinforce the narrative in renewal conversations.

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Jason Silverstein

VP of Commercial Sales

Jason leads commercial sales at Figma during a period when the product's expansion from design tool to collaborative workspace for product teams creates both a larger total addressable market and a more complex buyer journey — with product managers, engineers, and design leads all involved in decisions that used to belong to design alone. He built the commercial sales motion around the multi-stakeholder reality of the modern Figma sale, creating team-level expansion playbooks that convert individual-user adoption into department-wide contracts and eventually enterprise agreements. The result is a commercial segment that delivers consistent ARR growth with a motion that scales with Figma's natural product-led growth rather than requiring it to replace it.

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