Cello, Lightspeed, and the jury proudly congratulate the 10 winners of the 2025 GTM10 Awards in Customer Success!

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The Winners

To be disclosed on May 22.

The Jury

The nominees were assessed by a panel of 3 operator legends and 1 tier-one VC in each category.

Josh Abdulla - Thumbnail

Josh Abdulla

CCO, Asana

Customer Success

Sasha Anderson

Global Head of Customer, Canva

Customer Success

Allison Pickens

Allison Pickens

Former COO, Gainsight

Customer Success

Nicholas Cochran - Thumbnail

Nicholas Cochran

Global VP, Databricks

Customer Success

Josh Abdulla - Thumbnail

Customer Success

Josh Abdulla

CCO

Josh Abdulla is Chief Customer Officer at Asana, leading Customer Success, Global Support, and Professional Services for 150,000+ customers and $700M+ in ARR. Previously, he was CCO at LiveRamp and held senior roles at Salesforce and ExactTarget. A Techstars mentor, he’s guided startups like Halp (acquired by Atlassian) and Veho ($1B valuation).


Customer Success

Sasha Anderson

Global Head of Customer

Sasha Anderson is the Global Head of Customer Success at Canva, leading post-sales functions for 150,000+ customers worldwide. Previously, she played a pivotal role at Procore, scaling revenue from $20M to $1B, driving international expansion, and leading multiple acquisitions through its IPO. Sasha’s expertise spans customer success, GTM strategy, revenue operations, and M&A integration.


Allison Pickens

Customer Success

Allison Pickens

Former COO

Allison Pickens is a solo GP investor focusing on AI and SaaS companies, particularly known for scaling Gainsight from $1M to $85M ARR as COO. She currently invests in and advises leading tech companies including dbt Labs, Jasper, and DeepL, with her portfolio including 25% of Forbes Rising Stars in 2021-2022. She serves on the board of Commvault (NASDAQ: CVLT) and has a strong track record in go-to-market strategy, category creation, and scaling B2B companies from her time at Bain Capital and BCG.


Nicholas Cochran - Thumbnail

Customer Success

Nicholas Cochran

Global VP

Nick Cochran serves as Global VP at Databricks, where he leads the Practice and Delivery Solutions Architects team. After co-founding and successfully exiting DataScout to Informatica, he has built and scaled customer success and professional services functions across EMEA and APJ at high-growth companies including Mulesoft and Databricks. He actively advises early-stage startups on GTM strategy and invests in B2B software companies, particularly those commercializing open source projects.


Who is behind the GTM10 awards?

Cello and Lightspeed Venture Partners teamed up to bring the GTM10 Awards to life.

Cello is the only all-in-one referral platform that lets you launch a Partner and User Referral program on autopilot in hours. Industry leaders like Typeform, Miro and VEED already rely on Cello to accelerate their flywheel.

Lightspeed Venture Partners is a global VC firm investing across enterprise, consumer, fintech, and health sectors. With $30B in AUM, it has backed 500+ companies, including Snap, Anthropic, and Rubrik.