Cello, Lightspeed, and the GTM10 jury proudly congratulate the 10 winners of the 2025 GTM10 Awards in Growth!

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The Winners

To be disclosed on May 21.

The Jury

The nominees were assessed by a panel of 3 operator legends and 1 tier-one VC in each category.

Kyle Poyar - Thumbnail

Kyle Poyar

Growth Unhinged

Growth

Heidrun Luyt - Thumbnail

Heidrun Luyt

Chief Growth Officer, Qonto

Growth

Prelini Udayan-Chiechi

Prelini Udayan-Chiechi

Former SVP Marketing, Growth, Zendesk

Growth

James da Costa - Thumbnail

James da Costa

Partner, Andreessen Horowitz

Growth

Kyle Poyar - Thumbnail

Growth

Kyle Poyar

Kyle Poyar writes Growth Unhinged, a top newsletter with 60,000+ weekly readers on the tactics driving today's fastest-growing software companies. As Co-Founder & Operating Partner at Tremont and formerly at OpenView, he’s a leading voice on product-led growth, pricing, and go-to-market strategy in B2B software.


Heidrun Luyt - Thumbnail

Growth

Heidrun Luyt

Chief Growth Officer at Qonto

Heidrun Luyt is Chief Growth Officer at Qonto, driving European expansion and scalable product-led growth. Formerly Global CMO at Pipedrive and CMO at IG Group, she delivered record $1.15B revenue (+33% YoY) and improved ROI by 33 points. Her expertise blends brand development, go-to-market strategy, and customer experience.


Prelini Udayan-Chiechi

Growth

Prelini Udayan-Chiechi

Former SVP Marketing, Growth

Prelini Udayan-Chiechi is a B2B2C marketing leader with 25+ years of experience in software and SaaS. She recently served as SVP of Global Marketing, Demand & Growth at Zendesk, helping scale the company from $500M to over $2B in revenue. Previously, she held leadership roles at IBM, Adobe, and Bazaarvoice. Prelini now advises Northzone and serves on the advisory board at Evercopy. She holds a Master’s in Marketing and leadership training from Yale and Wharton, and is passionate about driving growth and developing talent.


James da Costa - Thumbnail

Growth

James da Costa

Partner, Andreessen Horowitz

James da Costa is Partner at Andreessen Horowitz, focusing on B2B and Enterprise AI investments. Previously, he co-founded YC-backed fintech Fingo and served as an Engagement Manager at McKinsey. As a researcher at Stanford's Human-Centered AI Lab, he studied the economic implications of AI, and is also a published author with his book "Fintech Wars" being shortlisted for the Financial Times Bracken Bower Young Authors Prize.


Who is behind the GTM10 awards?

Cello and Lightspeed Venture Partners teamed up to bring the GTM10 Awards to life.

Cello is the only all-in-one referral platform that lets you launch a Partner and User Referral program on autopilot in hours. Industry leaders like Typeform, Miro and VEED already rely on Cello to accelerate their flywheel.

Lightspeed Venture Partners is a global VC firm investing across enterprise, consumer, fintech, and health sectors. With $30B in AUM, it has backed 500+ companies, including Snap, Anthropic, and Rubrik.