The Partnership

Joyce Chen

Director of Strategic Partnerships

During a critical moment in the banking industry, Joyce helped instill trust in Mercury’s brand beyond its core startup banking focus while managing an unprecedented surge in demand. She built Mercury’s fund banking GTM from the ground up, establishing the company as a trusted partner for venture capital firms and emerging managers through partnership programs and community-building initiatives. Joyce’s swift response during industry challenges helped grow Mercury’s customer base and partnership network, while her dedication to supporting underrepresented investors embodies her inclusive values and goals to shape the future of the venture capital industry. Her exceptional ability to build and nurture strategic relationships, combined with her measurable impact on Mercury’s growth and market position, exemplifies the innovative leadership that the GTM10 Awards celebrates.

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Sana Alam Cordeaux

Global Head of Ecosystem Partnerships

Despite facing significant partner engagement challenges in the AI/ML space, particularly in high-revenue sectors, Sana transformed the landscape through her innovative AI/ML Discovery Accelerator Initiative. Her strategic approach not only dramatically increased partner-attached opportunities and revenue potential across multiple industries but also established new benchmarks for collaborative growth in the tech ecosystem. Sana's thought leadership in Generative AI and her ability to scale partner ecosystems, first at AWS and now at Amplitude, demonstrates the kind of transformative impact that the GTM10 Awards celebrate, making her a standout recipient for pioneering new standards in go-to-market excellence.

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Benjamin Douablin

CEO & Co-Founder

Benjamin faced the significant challenge of breaking into the competitive data tooling market while building Fullenrich with limited resources and a lean team. His innovative approach to GTM transformed the traditional B2B SaaS playbook by orchestrating a network of micro-influencers who organically promoted Fullenrich, resulting in exponential growth and establishing one of the most cost-effective acquisition models in enterprise SaaS. The remarkable success of scaling a bootstrapped company to significant revenue milestones within just over a year, while securing enterprise clients through a community-led strategy, exemplifies why Benjamin earned his place among the GTM10 honorees, setting a new standard for how modern B2B companies can leverage influencer marketing to drive sustainable growth.

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Nick Bennett

Nick Bennett faced the complex challenge of legitimizing influencer marketing in the B2B space, where it was traditionally undervalued and misunderstood. Through his groundbreaking work, Bennett transformed influencer marketing from a mere awareness tool into a revenue-driving powerhouse, developing a scalable framework that has been successfully implemented across numerous enterprise companies. His bestselling book and consulting practice have revolutionized how B2B brands approach creator partnerships, while his own influential presence across multiple platforms has demonstrated the tangible impact of authentic, human-led GTM strategies. The GTM10 committee recognizes Bennett for setting new industry standards in B2B influencer marketing, backed by significant growth in client revenue, engagement metrics, and his ability to bridge the gap between traditional marketing automation and genuine human connection.

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Najma Tabasum

Head of Partnerships

When Najma joined Aircall, she inherited a partnerships program challenged by inconsistent performance and diminished trust from leadership. Through a strategic overhaul of partner engagement, establishment of priority partner program, and a strong emphasis on internal alignment highlighting that internal selling is as critical as external, she transformed the function into a consistent high-performing revenue stream. Under her leadership, the team exceeded targets for four consecutive quarters and outpaced pipeline goals, even during historically difficult periods. Najma's impact extends beyond operational execution. Her thought leadership in the partnerships space demonstrated through industry speaking roles, community engagement, coupled with her ability to revitalize dormant partner relationships and establish new strategic collaborations with major tech players, exemplifies why she's a standout recipient of the GTM10 award. Her success in rebuilding trust while delivering measurable business impact has set new benchmarks for partnership excellence in the SaaS industry.

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Jen Shumann Chang

VP of Partnerships

Now in its tenth year, Vercel has matured from a developer tools innovator to the complete platform for an AI-native web – and the company’s partner ecosystem played a key role in the company’s incredible growth. Jen scaled Vercel’s partner program from ground zero to key revenue driver, with partner channels now representing a substantial source of enterprise revenue and new customer acquisition. Her strategic vision and methodical approach to cross-functional alignment, coupled with innovative co-selling motions and strategic cloud alliances, has set new industry benchmarks for partner program development. For these remarkable achievements and her thought leadership in the partnership space, including prominent speaking engagements and contributions to industry initiatives, Jen has earned her place among this year’s GTM10 honorees.

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Helen Martin

Global Partner Marketing Lead

In a fintech landscape dominated by tech giants, Helen faced the challenge of establishing Mambu's partner marketing presence with limited marketing resources. Her innovative approach transformed Mambu's partner marketing function, building a thriving ecosystem that, together with partners including leading cloud providers and consulting firms , now drives a considerable portion of the company's revenue. Helen's vision and involvement in launching Mambu across major cloud marketplaces and spearheading the influential Partner Predictions Report has positioned the company as a thought leader in the fintech space. Her consistent visibility at industry-leading events and contribution to partner marketing discourse, combined with her ability to scale global partnerships while maintaining local relevance, exemplifies why she's a deserving recipient of the GTM10 award.

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Jo Zhu Kennedy

Head of Growth Partnerships – Startups

Jo scaled Anthropic's startup segment through strategic initiatives that grew a handful of channel partnerships to hundreds. Working closely with cross functional stakeholders, she pushed for data-driven signals to identify high-potential startups at inception, and built a tiered startup credits program to engage top VCs and accelerators. She also spearheaded grassroots developer evangelism through launching the Claude Builder Summit series across US, Europe and Asia. These efforts established Anthropic as the leading LLM provider for founders, driving rapid API adoption and significant media visibility. Jo's leadership not only established Anthropic as a dominant player in the startup ecosystem but also created a scalable GTM playbook that became a blueprint for success in the AI native age, earning recognition through the GTM10 Awards for go-to-market excellence.

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Andrew Yeung

Founder

Starting with limited resources and a small team, Andrew faced the challenge of building credibility and securing major partnerships for his tech community venture Fibe. Through his innovative community-led growth approach, Andrew transformed how tech companies and startups approach brand building, scaling Fibe to significant revenue while helping numerous Fortune 500 companies and high-growth startups establish meaningful connections in the tech ecosystem. His impact extends beyond direct business results, having built one of the largest tech communities across major US cities, with his events and programs becoming a cornerstone for relationship-building in the technology sector. For pioneering this community-first approach to GTM strategy and creating measurable impact for both Fibe and its corporate partners, Andrew exemplifies the innovation and leadership that the GTM10 Awards celebrates.

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Alexis Zhu

Global Head of Strategic Payment Method Partnerships

Embracing the opportunity to exponentially scale Stripe's payment method volume in a maturing market, Alexis has transformed how the company partners with major payment providers. Through her leadership in building first-of-its-kind innovative distribution partnerships, her team is driving unprecedented growth in merchant adoption and revenue across multiple strategic payment partners, with one partner alone reporting a doubling of their merchant base within three months. Alexis's strategic vision and executional excellence are highlighted through her ability to successfully orchestrate complex partner negotiations, launch new initiatives, and establish scalable frameworks that position Stripe for sustained growth in the global payments ecosystem.

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