The Sales

Tom Richardson

GM International

Tom's nomination for the GTM10 award recognizes his exceptional turnaround strategy, which transformed Personio's international business through innovative AI-powered personalization, strategic team restructuring, and a complete rebuild of the sales development function. Under his leadership, the company achieved remarkable improvements in sales efficiency, with deal win rates more than doubling and sales cycles cutting in half, while simultaneously reducing operational costs and building a more sustainable, high-performing revenue organization that's well-positioned for future growth.

• LinkedIn

Sam Werboff

Head of Enterprise Sales

Sam faced the complex challenge of building Anthropic's enterprise sales and development strategy from the ground up in a rapidly evolving AI landscape. His innovative approach to scaling resulted in exponential revenue growth for Anthropic's Digital Native Enterprise segment, while establishing foundational sales excellence programs that became the cornerstone of the company's go-to-market strategy. Sam's strategic leadership in securing transformative partnerships with major tech companies, coupled with his development of operational excellence and enablement frameworks, demonstrated exceptional ability to drive growth while building sustainable infrastructure. For these achievements in scaling enterprise AI sales and creating repeatable success frameworks in an emerging market, Sam exemplifies the type of transformative leader the GTM10 Awards seeks to recognize.

• LinkedIn

Mark Anderson

President of Revenue

Mark Anderson's transformative leadership has revolutionized Cloudflare's go-to-market strategy, achieving consecutive quarters of record-breaking sales productivity and significantly expanding the enterprise customer base through innovative AI-driven solutions and strategic partnerships. His journey as President of Revenue at Cloudflare started with the challenge of scaling enterprise sales and fostering a partner-first ecosystem in a predominantly direct-sales environment. Under his guidance, Cloudflare has experienced remarkable revenue growth and market expansion, while successfully transitioning to a partner-led organization that's reshaping the company's trajectory toward multi-billion dollar targets. For these outstanding achievements in revolutionizing enterprise sales strategies and driving exceptional business outcomes, Mark Anderson is recognized with the GTM10 award, setting new benchmarks for revenue leadership in the technology sector.

• LinkedIn

Nick Feeney

VP Revenue

While Loom (now Atlassian) faced significant challenges in scaling their enterprise motion and establishing a structured outbound engine, Nick's strategic leadership transformed the company's go-to-market approach. His innovative implementation of a lean, high-talent-density sales model, coupled with AI-driven automation and data-centric tools, drove remarkable year-over-year growth and successfully scaled the company's ARR multiple times over. Nick's ability to build and execute a repeatable enterprise sales motion, while maintaining focus on simplicity and customer success, has set new benchmarks in product-led growth transformation, earning him recognition in this year's GTM10 Awards for demonstrating excellence in modern enterprise sales leadership.

• LinkedIn

Kyle Norton

CRO

Kyle faced significant GTM bottlenecks at Owner.com, including inefficient lead management and sales operations that were hindering the company's ambitious growth targets. Through his innovative implementation of an AI-first revenue operating system, he transformed the company's go-to-market strategy, achieving remarkable growth while maintaining industry-leading capital efficiency. His pioneering work in developing AI-enabled sales systems and a product-led growth engine not only doubled the company's revenue but also created a scalable, people-centric GTM model that has become a benchmark in the industry. For these achievements and his thought leadership in revenue operations, demonstrated through his widely-followed podcast and methodologies, Kyle has earned his place among the GTM10 Awards recipients, setting new standards for modern revenue leadership.

• LinkedIn

Daniel Farkas

Former CRO

Daniel Farkas faced the complex challenge of transforming Staffbase from a European scale-up into a global leader while maintaining its authentic culture during rapid expansion. Through his strategic vision, he revolutionized Staffbase's go-to-market approach by developing a unique value-led sales methodology that perfectly balanced German precision with global market demands, leading to the company's emergence as a category leader in employee communications. His innovative customer-centric framework, which reimagined traditional sales stages into an engaging "spark-driven" journey, not only multiplied the company's revenue but established Staffbase as the preferred choice for Fortune 500 companies worldwide. Daniel's ability to scale the business while fostering a culture of transparency and high performance, evidenced by consistently high employee engagement rates and remarkable customer retention, exemplifies the transformative leadership the GTM10 Awards celebrates.

• LinkedIn

Frank Piotraschke

CRO

While SoSafe faced intense competition in the crowded cybersecurity market and needed to scale internationally during challenging macro conditions, Frank transformed the company's trajectory through exceptional GTM leadership. He built one of Europe's most robust direct sales organizations from scratch, scaling the team exponentially while maintaining industry-leading efficiency metrics and establishing SoSafe as the clear market leader in multiple European territories. Frank's bold, execution-focused GTM strategy not only drove substantial year-over-year growth significantly above industry averages but also created a scalable playbook that has positioned the company for successful global expansion, earning him recognition in the GTM10 Awards for setting new benchmarks in sales-led growth and international market penetration.

• LinkedIn

Joseph Lee

Founder & CEO

Despite facing early-stage startup challenges around scalability and founder-dependent growth, Joseph transformed Supademo's go-to-market strategy with remarkable results. Through his innovative approach combining product-led growth, demo-led SEO, and automated ABM tactics, he drove exponential revenue growth while maintaining profitability with a lean team structure. Joseph's strategic implementation of data-driven experimentation and focus on product stickiness not only resulted in dramatic user base expansion and reduced churn but also established multiple sustainable growth channels, setting new benchmarks for capital-efficient scaling in the SaaS space. His achievement in transitioning from founder-led tactics to systematic, repeatable growth processes exemplifies the type of transformative leadership the GTM10 Awards celebrates.

• LinkedIn

Kyle Asay

VP Global Growth Sales

Kyle faced the significant challenge of transforming an underperforming sales organization that struggled with outbound sales and lacked structured processes. As VP of Global Growth Sales, he implemented new processes, developed leaders/reps, and recruited top talent – leading to dramatically improved pipeline creation and revenue generation across multiple global regions. His innovative leadership not only transformed team performance but also fostered a culture of accountability and engagement, resulting in exceptional retention rates and quota achievement. Beyond his organizational impact, Kyle's influence extends to the broader sales community through his widely-followed digital presence and the Sales Introverts platform, where he continues to shape the future of sales methodology and mentor the next generation of sales leaders.

• LinkedIn

Kareem Agha

Head of Revenue

"When Kareem joined Haus, he was tasked with helping the company transition from founder-led sales to sales-led growth. His innovative approach to sales organization design—rejecting traditional high-volume models in favor of an elite, focused team structure—led to exponential revenue growth while maintaining industry-leading customer satisfaction metrics. Kareem's revolutionary sales framework, which prioritized industry expertise over conventional SaaS experience and introduced team-based quotas, has become a blueprint for sustainable B2B SaaS growth. For fundamentally reimagining B2B sales structures and proving that customer-centric sales organizations can dramatically outperform traditional models, Kareem exemplifies the transformative leadership the GTM10 Awards celebrates.

• LinkedIn