The GTM10 Awards celebrate the world’s top GTM
professionals driving impact in the Software industry.

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The GTM10 Awards

A prestigious annual recognition of the top GTM leaders in: CS, Growth, Marketing, Sales and Partnership. Curated from an all-star jury of VCs and industry legends.

05

Categories

20

Jury Members

50

Winners

The Jury

The nominees are assessed by a panel of 3 operator legends and 1 tier-one VC in each category.

Mark Roberge

Mark Roberge

Founding CRO, Hubspot

Sales

Kyle Poyar - Thumbnail

Kyle Poyar

Growth Unhinged

Growth

Adrianna Burrows

Adrianna Burrows

VP Marketing, Shopify

Marketing

Heidrun Luyt - Thumbnail

Heidrun Luyt

Chief Growth Officer, Qonto

Growth

Ollie George - Thumbnail

Ollie George

Head of Executive Talent, Sequoia Capital

Partnerships

Josh Abdulla - Thumbnail

Josh Abdulla

CCO, Asana

Customer Success

Alexander Schmitt - Thumbnail

Alexander Schmitt

Partner, Lightspeed Venture Partners

Marketing

Matt Rosenberg

Matt Rosenberg

CRO, Grammarly

Sales

Sasha Anderson

Global Head of Customer, Canva

Customer Success

Prelini Udayan-Chiechi

Prelini Udayan-Chiechi

Former SVP Marketing, Growth, Zendesk

Growth

Javier Ortega

Javier Ortega Estrada

CRO, Vimeo

Partnerships

Esther Flammer, Thumbnail

Esther Flammer

CMO, LastPass

Marketing

Javier Molina - Thumbnail

Javier Molina

CRO, Docker

Sales

Allison Pickens

Allison Pickens

Former COO, Gainsight

Customer Success

David Parry-Jones - Thumbnail

David Parry-Jones

CRO, DeepL

Partnerships

Nicholas Cochran - Thumbnail

Nicholas Cochran

Global VP, Databricks

Customer Success

Gaetan Gachet - Thumbnail

Gaëtan Gachet

Founding CSO, Algolia

Sales

Dave Kellogg - Thumbnail

Dave Kellogg

EIR, Balderton Capital

Marketing

Jacqueline de Gernier

Jacqueline de Gernier

SVP, GWI

Partnerships

James da Costa - Thumbnail

James da Costa

Partner, Andreessen Horowitz

Growth

Mark Roberge

Sales

Mark Roberge

Founding CRO

Mark Roberge is Co-Founder at Stage 2 Capital and a Senior Lecturer at Harvard Business School, best known for scaling HubSpot from $0 to $100 million ARR as founding CRO. At HubSpot, he grew the customer base to over 10,000 and expanded the sales organization from 1 to 425 employees across Boston and Dublin. Author of the bestseller "The Sales Acceleration Formula," he now advises high-growth companies like Asana and Drift while teaching go-to-market strategy at Harvard Business School.


Kyle Poyar - Thumbnail

Growth

Kyle Poyar

Kyle Poyar writes Growth Unhinged, a top newsletter with 60,000+ weekly readers on the tactics driving today's fastest-growing software companies. As Co-Founder & Operating Partner at Tremont and formerly at OpenView, he’s a leading voice on product-led growth, pricing, and go-to-market strategy in B2B software.


Adrianna Burrows

Marketing

Adrianna Burrows

VP Marketing

Adrianna Burrows is a seasoned B2B SaaS marketing leader and GTM strategist with over 18 years of experience driving growth and brand transformation. As Vice President of Global Marketing at Shopify, she leads innovative strategies that empower businesses worldwide. Previously, Adrianna held CMO roles at PayScale and Cornerstone OnDemand, where she built high-performance teams and delivered impactful marketing outcomes. She has also served on the boards of Panopto and Stack Overflow, contributing her expertise to shape the future of technology-driven businesses.


Heidrun Luyt - Thumbnail

Growth

Heidrun Luyt

Chief Growth Officer at Qonto

Heidrun Luyt is Chief Growth Officer at Qonto, driving European expansion and scalable product-led growth. Formerly Global CMO at Pipedrive and CMO at IG Group, she delivered record $1.15B revenue (+33% YoY) and improved ROI by 33 points. Her expertise blends brand development, go-to-market strategy, and customer experience.


Ollie George - Thumbnail

Partnerships

Ollie George

Head of Executive Talent, Sequoia Capital

Ollie George leads Sequoia's GTM talent network in Europe as Principal, Executive Talent, helping founders build leadership teams. Previously, he led executive recruitment for Google Cloud EMEA and was a key member of The Up Group, Europe's leading digital executive search firm. As a mentor at Kickstart Global, he supports the UK's largest cross-university startup incubator program.


Josh Abdulla - Thumbnail

Customer Success

Josh Abdulla

CCO

Josh Abdulla is Chief Customer Officer at Asana, leading Customer Success, Global Support, and Professional Services for 150,000+ customers and $700M+ in ARR. Previously, he was CCO at LiveRamp and held senior roles at Salesforce and ExactTarget. A Techstars mentor, he’s guided startups like Halp (acquired by Atlassian) and Veho ($1B valuation).


Alexander Schmitt - Thumbnail

Marketing

Alexander Schmitt

Partner, Lightspeed Venture Partners

Alexander Schmitt is a Partner at Lightspeed Venture Partners primarily focused on making investments in the B2B and FinTech sectors. He previously co-founded MergerSpot (acquired by Gain.Pro) and served as an Investor at Cherry Ventures. A graduate of MIT’s Advanced Study Program in Computer Science, he specializes in early-stage venture building and innovation strategy.


Matt Rosenberg

Sales

Matt Rosenberg

CRO

Matt Rosenberg is the Chief Revenue Officer and Head of Grammarly Business, with over 20 years of experience scaling global technology companies. He has played a pivotal role in taking four companies public, including leading Compass's growth from $500M to $6B in revenue and driving Eventbrite’s expansion from $35M to $220M. Known for building high-performing teams and innovative growth strategies, Matt is a proven leader in driving business success.


Customer Success

Sasha Anderson

Global Head of Customer

Sasha Anderson is the Global Head of Customer Success at Canva, leading post-sales functions for 150,000+ customers worldwide. Previously, she played a pivotal role at Procore, scaling revenue from $20M to $1B, driving international expansion, and leading multiple acquisitions through its IPO. Sasha’s expertise spans customer success, GTM strategy, revenue operations, and M&A integration.


Prelini Udayan-Chiechi

Growth

Prelini Udayan-Chiechi

Former SVP Marketing, Growth

Prelini Udayan-Chiechi is a B2B2C marketing leader with 25+ years of experience in software and SaaS. She recently served as SVP of Global Marketing, Demand & Growth at Zendesk, helping scale the company from $500M to over $2B in revenue. Previously, she held leadership roles at IBM, Adobe, and Bazaarvoice. Prelini now advises Northzone and serves on the advisory board at Evercopy. She holds a Master’s in Marketing and leadership training from Yale and Wharton, and is passionate about driving growth and developing talent.


Javier Ortega

Partnerships

Javier Ortega Estrada

CRO

Javier Ortega Estrada is the Chief Revenue Officer at Vimeo, where he leads diverse teams across Marketing, Sales, Growth (PLG), Customer Success, and more to drive revenue and elevate customer experiences. Previously, as CRO at Veriff, he steered the company’s go-to-market strategy, achieving significant growth. His leadership journey also includes scaling revenue from $200M to $1.8B at Dropbox and guiding Hopin from a startup to a key player in video communications. An endurance sports enthusiast and culinary aficionado, Javier brings a dynamic approach to leadership and innovation in tech.


Esther Flammer, Thumbnail

Marketing

Esther Flammer

CMO

Esther Flammer leads marketing at LastPass, bringing over 20 years of experience in B2B tech marketing. Named to the Elite 18 Customer-Led CMOs list in 2023 and recognized by the Denver Business Journal as Outstanding Women in Business, she previously served as CMO at Wrike and held executive marketing roles at Citrix and Conga. Flammer is an active mentor and speaker on marketing strategy and women in leadership at major tech conferences including Dreamforce.


Javier Molina - Thumbnail

Sales

Javier Molina

CRO

Javier Molina serves as Chief Revenue Officer at Docker, overseeing a community of over 15 million developers worldwide. Previously as CRO at Starburst and SVP of Worldwide Sales at MongoDB, he built highly productive enterprise sales teams and modern GTM strategies. He's also an active advisor and investor in successful startups including Nextira (acquired by Accenture) and SD.ai (acquired by Bigtincan), bringing deep expertise in scaling revenue operations at high-growth technology companies.


Allison Pickens

Customer Success

Allison Pickens

Former COO

Allison Pickens is a solo GP investor focusing on AI and SaaS companies, particularly known for scaling Gainsight from $1M to $85M ARR as COO. She currently invests in and advises leading tech companies including dbt Labs, Jasper, and DeepL, with her portfolio including 25% of Forbes Rising Stars in 2021-2022. She serves on the board of Commvault (NASDAQ: CVLT) and has a strong track record in go-to-market strategy, category creation, and scaling B2B companies from her time at Bain Capital and BCG.


David Parry-Jones - Thumbnail

Partnerships

David Parry-Jones

CRO

David Parry-Jones serves as Chief Revenue Officer at DeepL, focusing on global expansion and enterprise growth. With over 30 years of experience scaling technology companies, he previously drove international growth as SVP & GM International at Twilio and held senior leadership roles at VMware and Microsoft. His expertise spans enterprise software, cloud technologies, and building high-performing teams across multiple geographies.


Nicholas Cochran - Thumbnail

Customer Success

Nicholas Cochran

Global VP

Nick Cochran serves as Global VP at Databricks, where he leads the Practice and Delivery Solutions Architects team. After co-founding and successfully exiting DataScout to Informatica, he has built and scaled customer success and professional services functions across EMEA and APJ at high-growth companies including Mulesoft and Databricks. He actively advises early-stage startups on GTM strategy and invests in B2B software companies, particularly those commercializing open source projects.


Gaetan Gachet - Thumbnail

Sales

Gaëtan Gachet

Founding CSO

Gaëtan Gachet brings deep GTM expertise from scaling Algolia as Chief Strategy Officer and SVP Sales over more than 11 years. Currently Executive in Residence at Singular and Advisor at Algolia, he helped drive the company's growth trajectory while building and leading global sales teams. His experience spans from early-stage startups to established enterprise software companies, with a particular focus on B2B SaaS go-to-market strategy.


Dave Kellogg - Thumbnail

Marketing

Dave Kellogg

EIR

Dave Kellogg serves as Executive in Residence at Balderton Capital, bringing nearly 360-degree perspective to enterprise software from his experience as CEO, CMO, and board member across multiple startups. His career spans from early-stage to scale, having been CMO from $0 to $1B in revenues and CEO from $0 to nearly $100M. He now advises enterprise software startups through his consulting practice while serving on boards including TechWolf and Vic.ai.


Jacqueline de Gernier

Partnerships

Jacqueline de Gernier

SVP

Jacqueline de Gernier is SVP & Global Head of New Business at GWI, leading high-performing sales teams and driving global expansion. With nearly 30 years of experience in technology sales, she has held senior leadership roles at Twilio and DocuSign, scaling revenue and executing innovative go-to-market strategies. A people-first leader, she is passionate about fostering diversity and mentoring future sales leaders. Outside of work, Jacqueline actively supports The Girls’ Network and is a founding member of London’s Revenue Collective, championing collaboration and growth in the tech community.


James da Costa - Thumbnail

Growth

James da Costa

Partner, Andreessen Horowitz

James da Costa is Partner at Andreessen Horowitz, focusing on B2B and Enterprise AI investments. Previously, he co-founded YC-backed fintech Fingo and served as an Engagement Manager at McKinsey. As a researcher at Stanford's Human-Centered AI Lab, he studied the economic implications of AI, and is also a published author with his book "Fintech Wars" being shortlisted for the Financial Times Bracken Bower Young Authors Prize.


The Categories

The GTM10 Awards celebrate top GTM leaders in Customer Success, Growth, Marketing, Sales and Partnership.

Customer Success

Honoring leaders delivering outstanding customer outcomes.

Growth

Recognizing leaders driving scalable growth in Software.

Marketing

Honoring innovators shaping Software brand success.

Sales

Celebrating top performers boosting Software revenue.

Partnership

Highlighting experts building strategic Software alliances.

How do I apply?

You can apply directly or nominate a friend you believe deserves to be on the GTM10 Awards shortlist and win the recognition.

01.

Apply or nominate a friend

Simply fill out the form below, select your category, and share why you or a friend deserve to be considered.

02.

Application screening

Our jury carefully reviews all applications and selects a shortlist of finalists.

03.

Winner announcement

Starting May 19, we’ll unveil the winners – featured on the iconic NASDAQ billboard in New York City.

Be part of the GTM10 Awards!

Think you or someone you know deserves to be among the top GTM operators? Apply or nominate now!

Apply now!

Please fill out the information below to apply.

    First Name*

    Last Name*

    Email*

    LinkedIn URL*

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    Company’s Name*

    Company’s Stage

    Please select the category you are applying for*

    Challenges/ Initiatives*

    Solutions*

    Impact*

    Attachments

    Add work samples to strengthen your application (will be treated confidentially)

    Know someone who deserves to be recognized? You can also nominate another operator for this award! You can nominate up to three profiles

    First Nomination*

    Second Nomination

    Third Nomination

    Send

    Thank you!

    Thanks for applying for the GTM10 Awards. We will get back to you as soon as we can.

    Nominate someone!

    Please fill out the information below to nominate an operator.

      Nominee’s First Name*

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      Nominee’s LinkedIn URL*

      Reason for Nomination

      Know even more people who deserves to be recognized? Just complete the fields below.

      Second Nominee’s LinkedIn URL

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      Tell us a little about yourself.

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      Send

      Thank you!

      Thanks for nominating a friend for the GTM10 Awards. We will get back to you as soon as we can.

      FAQ

      01 When is the submission deadline?

      The submission deadline is April 24, 2025.

      02 Who should apply?

      The GTM10 Awards are open to exceptional professionals in sales, marketing, growth, customer success, and partnerships who have demonstrated outstanding achievements in driving go-to-market strategies. Whether you’re a seasoned executive or an emerging leader, if you’ve made a measurable impact in 2024, we encourage you to apply.

      03 What are the evaluation criteria?

      The GTM10 Awards evaluate candidates based on their measurable impact, innovative approaches to GTM strategies, and visibility within their field. We’re looking for professionals who have set new benchmarks for excellence and inspired others through their achievements in 2024.

      04 When will the winners be announced?

      The winners of the GTM10 Awards will be announced from May 19 onwards.

      05 Where will the winners be announced?

      Winners will be announced by our jury, showcased on the GTM10 Awards pages, and featured on the iconic NASDAQ billboard in New York—ensuring they receive well-earned recognition in the go-to-market community and beyond.

      06 Who launched the GTM10 Awards?

      The GTM10 Awards are powered by Cello & Lightspeed Venture Partners. Cello is the only all-in-one referral platform that lets you launch a Partner and User Referral program on autopilot in hours. Industry leaders like Typeform, Miro and VEED already rely on Cello to accelerate their flywheel.

      Lightspeed Venture Partners is a global VC firm investing across enterprise, consumer, fintech, and health sectors. With $30B in AUM; it has backed 500+ companies, including Snap, Anthropic, and Rubrik.

      Who is behind the GTM10 awards?

      Cello and Lightspeed Venture Partners teamed up to bring the GTM10 Awards to life.

      Cello is the only all-in-one referral platform that lets you launch a Partner and User Referral program on autopilot in hours. Industry leaders like Typeform, Miro and VEED already rely on Cello to accelerate their flywheel.

      Lightspeed Venture Partners is a global VC firm investing across enterprise, consumer, fintech, and health sectors. With $30B in AUM, it has backed 500+ companies, including Snap, Anthropic, and Rubrik.