The Jury

Wade Foster

Co-founder & CEO

Wade Foster is Co-Founder and CEO of Zapier, the workflow automation platform used by millions of individuals and businesses worldwide to connect thousands of apps and automate processes at scale. Since co-founding Zapier in 2011, he has led its growth from a bootstrapped startup to a globally distributed company serving millions of users and generating significant recurring revenue. Wade is also an active mentor and advocate for remote work and founder communities, sharing insights on building sustainable, founder-led companies.

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Nadia Rashid

CRO

Nadia Rashid is Chief Revenue Officer at Outreach, where she leads global go-to-market strategy and revenue growth for the AI-powered sales execution platform. A veteran sales leader with over 20 years of experience, she has built and scaled high-performing enterprise and commercial teams across B2B SaaS. Previously, she held senior sales leadership roles at Seismic and Marketo (Adobe), driving enterprise expansion and sustained growth.

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Keith Messick

CMO

Keith Messick is the Chief Marketing Officer at Vercel, where he oversees global marketing initiatives for the cloud platform known for its developer experience and performance optimization. A seasoned enterprise marketing executive, he joined Vercel in June 2025 after serving as CMO at Redis, where he managed a 100-person team across brand, demand generation, and marketing operations. His extensive leadership background also includes defining the feature management category as CMO at LaunchDarkly, as well as heading marketing for Dialpad and Lucidworks.

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Cait Keohane

CCO

Cait Keohane is the Chief Customer Officer at Airtable, where she leads the global post-sales organization to help customers drive automation and business outcomes through AI. A veteran tech executive, she spent 13 years at Zendesk as an early employee, eventually serving as SVP of Global Customer Advocacy and helping scale the company into a multibillion-dollar enterprise. She was previously a GTM10 award winner in the Customer Success category.

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Rory Wilding

COO & CCO

Rory Wilding is the COO/CCO at Supabase, an open-source developer platform where he oversees commercial and operational strategies. He previously served as the company's Head of Growth, leading initiatives to scale the brand's global community. Before joining Supabase as an early hire, he was the founder and CEO of the health-tech company Onkolyze.

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AnnaRose Hughes

VP, Executive Talent

AnnaRose Hughes is Vice President of Executive Talent at Lightspeed Venture Partners, where she partners with founders to build world-class leadership teams. With prior leadership roles at hims & hers and Lyft, she has scaled talent organizations through hypergrowth and IPO readiness, shaping executive hiring strategies that support long-term company building.

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Jenna MacDonald

Partner, Executive Talent

Jenna MacDonald is a Partner on the Executive Talent team at Andreessen Horowitz, where she advises portfolio founders on hiring top-tier leaders from Director to CxO level. A Silicon Valley recruiting veteran, she previously served as the first Leadership Recruiter at DoorDash and spent four years at Riviera Partners scaling engineering and product teams for giants like Airbnb and Affirm.

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Avalon Lee Bacon

Director of Talent

Avalon Lee-Bacon is the Director of Talent at Dawn Capital, where she has led talent acquisition and strategy since early 2021. A seasoned executive search professional, she previously spent over four years at Russell Reynolds Associates and held recruitment consulting roles at True North Human Capital. She holds a Master of Philosophy and a Bachelor of Arts from the University of Cambridge.

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Rachel Truair

CMO

Rachel Truair is Chief Marketing Officer at Demandbase and a SaaS growth leader with 15+ years of experience scaling PE and VC-backed companies from startup to IPO and strategic exit. She has led global marketing organizations at companies including Simpro, Confluent, Adobe, and Magento, driving pipeline, revenue performance, and AI-powered GTM transformation.

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Maja Voje

Maja Voje is a bestselling author and B2B AI go-to-market strategist, known for her book Go-To-Market Strategist, now used by 9,500+ companies worldwide. With 15+ years of experience advising more than 750 teams, she helps startups and enterprises build repeatable, AI-powered systems to reach product-market fit and scale sustainably.

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Shane Murphy-Reuter

President GTM

Shane Murphy-Reuter is the President GTM at Calendly, where he leads the global marketing, sales, and customer experience teams. A veteran of the SaaS industry, he previously served as CMO at Webflow, scaling the platform's marketing function and self-serve business to a $4 billion valuation. His extensive leadership background also includes roles as CMO at ZoomInfo, where he helped the company cross $1 billion in ARR, and SVP of Marketing at Intercom.

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Melanie Riebel

CMO

Melanie Riebel is the Chief Marketing Officer at Chaos, where she drives global growth through self-service and enterprise motions for the design and visualization software leader. A former Senior Engagement Manager at McKinsey & Company, she advised B2B and B2C SaaS founders on go-to-market acceleration and international expansion. Her background also includes deep technical expertise in marketing automation and analytics, which informed her transition into executive leadership. She was previously a GTM10 award winner in the Marketing category.

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Andrew Davies

Chief Innovation Officer

Andrew Davies is the Chief Innovation Officer at Paddle, where he leads experimentation in AI and automation and supports early-stage startup ecosystems. A seasoned entrepreneur and executive, he previously served as Paddle’s Chief Marketing Officer and was the co-founder of Idio, a content intelligence platform acquired by Optimizely in 2019. With a career dedicated to scaling high-growth B2B SaaS companies, he also provides strategic guidance as a Non-Executive Director and advisor for several technology organizations.

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Josh Abdulla

CCO

Josh Abdulla is the Chief Customer Officer and Interim Chief Revenue Officer at Asana, where he leads global teams across Customer Success, Support, and Professional Services to deliver value to over 170,000 customers. A veteran tech leader, he previously served as the first Chief Customer Officer at LiveRamp, scaling their global services organization and managing a significant portion of the company's revenue. Having built a career defined by operational excellence at firms like Salesforce and ExactTarget, he now contributes his expertise as a returning jury member for the GTM10.

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Colin Bentley

VP Growth

Colin Bentley is Vice President of Growth at Fin by Intercom, where he leads monetization, product-led growth, and customer lifecycle teams and owns the company’s self-serve revenue business generating $XXM+ in ARR. Over more than 12 years at Intercom, he has led growth and product organizations across PLG, GTM strategy, and the Engage product suite, shaping the buyer experience across both self-serve and sales motions.

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Ollie George

Director, Executive Talent

Ollie George is Director of Executive Talent at Sequoia Capital, where he leads the firm’s GTM and executive talent network to support founders in building high-impact leadership teams. With experience placing senior sales, marketing, and commercial leaders across early to late-stage startups, he has helped scale talent infrastructures for dozens of high-growth companies. Prior to Sequoia, Ollie was Head of Executive Talent, GTM at Google Cloud and mentors founders through programs like Kickstart Global.

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Alexis Zhu

Global Head of Strategic Payment Method Partnerships

Alexis Zhu is Global Head of Strategic Payment Method Partnerships at Stripe, where she leads global partnerships that expand payment method coverage and drive meaningful payment volume across Stripe’s platform. Over more than five years at Stripe, including as Head of AMER Payment Partnerships, she has built and scaled partner ecosystems supporting millions of businesses worldwide. She was previously a GTM10 award winner in the Partnership category.

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Kyle Norton

CRO

Kyle Norton is Chief Revenue Officer at Owner.com, where he helps scale the business by building strong revenue foundations and high-performing teams in the restaurant technology space. With over a decade of experience in B2B SaaS, he has led sales and RevOps functions through rapid growth and category expansion. Kyle is also a Partner at Pavilion, an LP at Stage 2 Capital, and host of The Revenue Leadership Podcast, where he supports and mentors the next generation of revenue leaders. He was previously a GTM10 award winner in the Sales category.

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Joe Abbott

VP, Executive Talent

Joseph Abbott is Vice President of Talent at Index Ventures, where he partners with founders across the firm’s European portfolio to build senior leadership teams at critical stages of scale. With nearly two decades of experience, he has supported dozens of high-growth SaaS and technology companies in hiring CRO, C-level, and VP leaders across Europe and the U.S. Previously, he spent over a decade at Erevena, advising venture-backed and public companies on executive and go-to-market leadership hiring.

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Amy Appleyard

SVP

Amy Appleyard is Senior Vice President of Sales, North America at Mimecast, where she leads regional go-to-market strategy and revenue growth for the global cybersecurity company. A seasoned revenue leader with over 15 years of experience, she is best known for scaling high-performing enterprise and commercial sales organizations across security and SaaS. Previously, she served as Chief Revenue Officer at LastPass and held senior sales leadership roles at Malwarebytes, VMware Carbon Black, and GoTo (LogMeIn).

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Kareem Agha

Head of Revenue

"When Kareem joined Haus, he was tasked with helping the company transition from founder-led sales to sales-led growth. His innovative approach to sales organization design—rejecting traditional high-volume models in favor of an elite, focused team structure—led to exponential revenue growth while maintaining industry-leading customer satisfaction metrics. Kareem's revolutionary sales framework, which prioritized industry expertise over conventional SaaS experience and introduced team-based quotas, has become a blueprint for sustainable B2B SaaS growth. For fundamentally reimagining B2B sales structures and proving that customer-centric sales organizations can dramatically outperform traditional models, Kareem exemplifies the transformative leadership the GTM10 Awards celebrates.

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Alexis Zhu

Global Head of Strategic Payment Method Partnerships

Embracing the opportunity to exponentially scale Stripe's payment method volume in a maturing market, Alexis has transformed how the company partners with major payment providers. Through her leadership in building first-of-its-kind innovative distribution partnerships, her team is driving unprecedented growth in merchant adoption and revenue across multiple strategic payment partners, with one partner alone reporting a doubling of their merchant base within three months. Alexis's strategic vision and executional excellence are highlighted through her ability to successfully orchestrate complex partner negotiations, launch new initiatives, and establish scalable frameworks that position Stripe for sustained growth in the global payments ecosystem.

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Frank Piotraschke

CRO

While SoSafe faced intense competition in the crowded cybersecurity market and needed to scale internationally during challenging macro conditions, Frank transformed the company's trajectory through exceptional GTM leadership. He built one of Europe's most robust direct sales organizations from scratch, scaling the team exponentially while maintaining industry-leading efficiency metrics and establishing SoSafe as the clear market leader in multiple European territories. Frank's bold, execution-focused GTM strategy not only drove substantial year-over-year growth significantly above industry averages but also created a scalable playbook that has positioned the company for successful global expansion, earning him recognition in the GTM10 Awards for setting new benchmarks in sales-led growth and international market penetration.

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Robin Karakash

Former VP Marketing

In a browser market dominated by Big Tech defaults and ecosystem lock-ins, Mozilla Firefox faced significant challenges in maintaining relevance, particularly in mobile. Robin led a transformative GTM strategy that repositioned Firefox as a mission-driven, mobile-first alternative, orchestrating two powerful campaigns (#ChallengeTheDefault and #BuiltForYou) that perfectly aligned with Europe's Digital Markets Act implementation. His team's innovative approach, combining guerrilla marketing tactics with compelling storytelling about digital choice, drove remarkable growth in key European markets, particularly in Germany and France, where mobile user adoption saw triple-digit growth. By translating Mozilla's mission into culturally relevant marketing that resonated with privacy-conscious consumers, Robin demonstrated that strategic timing and authentic messaging can successfully challenge even the most entrenched tech giants.

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Joseph Lee

Founder & CEO

Despite facing early-stage startup challenges around scalability and founder-dependent growth, Joseph transformed Supademo's go-to-market strategy with remarkable results. Through his innovative approach combining product-led growth, demo-led SEO, and automated ABM tactics, he drove exponential revenue growth while maintaining profitability with a lean team structure. Joseph's strategic implementation of data-driven experimentation and focus on product stickiness not only resulted in dramatic user base expansion and reduced churn but also established multiple sustainable growth channels, setting new benchmarks for capital-efficient scaling in the SaaS space. His achievement in transitioning from founder-led tactics to systematic, repeatable growth processes exemplifies the type of transformative leadership the GTM10 Awards celebrates.

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Nick Feeney

VP Revenue

While Loom (now Atlassian) faced significant challenges in scaling their enterprise motion and establishing a structured outbound engine, Nick's strategic leadership transformed the company's go-to-market approach. His innovative implementation of a lean, high-talent-density sales model, coupled with AI-driven automation and data-centric tools, drove remarkable year-over-year growth and successfully scaled the company's ARR multiple times over. Nick's ability to build and execute a repeatable enterprise sales motion, while maintaining focus on simplicity and customer success, has set new benchmarks in product-led growth transformation, earning him recognition in this year's GTM10 Awards for demonstrating excellence in modern enterprise sales leadership.

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Joyce Chen

Director of Strategic Partnerships

During a critical moment in the banking industry, Joyce helped instill trust in Mercury’s brand beyond its core startup banking focus while managing an unprecedented surge in demand. She built Mercury’s fund banking GTM from the ground up, establishing the company as a trusted partner for venture capital firms and emerging managers through partnership programs and community-building initiatives. Joyce’s swift response during industry challenges helped grow Mercury’s customer base and partnership network, while her dedication to supporting underrepresented investors embodies her inclusive values and goals to shape the future of the venture capital industry. Her exceptional ability to build and nurture strategic relationships, combined with her measurable impact on Mercury’s growth and market position, exemplifies the innovative leadership that the GTM10 Awards celebrates.

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Nick Bennett

Nick Bennett faced the complex challenge of legitimizing influencer marketing in the B2B space, where it was traditionally undervalued and misunderstood. Through his groundbreaking work, Bennett transformed influencer marketing from a mere awareness tool into a revenue-driving powerhouse, developing a scalable framework that has been successfully implemented across numerous enterprise companies. His bestselling book and consulting practice have revolutionized how B2B brands approach creator partnerships, while his own influential presence across multiple platforms has demonstrated the tangible impact of authentic, human-led GTM strategies. The GTM10 committee recognizes Bennett for setting new industry standards in B2B influencer marketing, backed by significant growth in client revenue, engagement metrics, and his ability to bridge the gap between traditional marketing automation and genuine human connection.

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Jen Shumann Chang

VP of Partnerships

Now in its tenth year, Vercel has matured from a developer tools innovator to the complete platform for an AI-native web – and the company’s partner ecosystem played a key role in the company’s incredible growth. Jen scaled Vercel’s partner program from ground zero to key revenue driver, with partner channels now representing a substantial source of enterprise revenue and new customer acquisition. Her strategic vision and methodical approach to cross-functional alignment, coupled with innovative co-selling motions and strategic cloud alliances, has set new industry benchmarks for partner program development. For these remarkable achievements and her thought leadership in the partnership space, including prominent speaking engagements and contributions to industry initiatives, Jen has earned her place among this year’s GTM10 honorees.

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Andrew Yeung

Founder

Starting with limited resources and a small team, Andrew faced the challenge of building credibility and securing major partnerships for his tech community venture Fibe. Through his innovative community-led growth approach, Andrew transformed how tech companies and startups approach brand building, scaling Fibe to significant revenue while helping numerous Fortune 500 companies and high-growth startups establish meaningful connections in the tech ecosystem. His impact extends beyond direct business results, having built one of the largest tech communities across major US cities, with his events and programs becoming a cornerstone for relationship-building in the technology sector. For pioneering this community-first approach to GTM strategy and creating measurable impact for both Fibe and its corporate partners, Andrew exemplifies the innovation and leadership that the GTM10 Awards celebrates.

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Eman Abdel-Latif

Director of Customer Success

Mosaic Finance was grappling with onboarding inefficiencies, prolonged implementation cycles, and strained CS capacity. Under Eman’s strategic leadership, the Customer Success function underwent a complete transformation. She architected a scalable Professional Services model that cut implementation timelines by 50%, dramatically improved onboarding health, and introduced new monetization opportunities post-sale. By operationalizing AI-driven support, building data-backed capacity planning, and institutionalizing end-to-end process excellence, Eman turned a reactive CS org into a high-performing, revenue-driving powerhouse. Her forward-thinking leadership didn’t just streamline operations — it set a new benchmark for how modern CS teams can scale with impact. Beyond execution, Eman’s presence as a thought leader across industry forums and events has positioned her as a defining voice in the evolution of Customer Success — inspiring a new wave of GTM leaders to rethink post-sale engagement as a lever for growth, not just retention.

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Najma Tabasum

Head of Partnerships

When Najma joined Aircall, she inherited a partnerships program challenged by inconsistent performance and diminished trust from leadership. Through a strategic overhaul of partner engagement, establishment of priority partner program, and a strong emphasis on internal alignment highlighting that internal selling is as critical as external, she transformed the function into a consistent high-performing revenue stream. Under her leadership, the team exceeded targets for four consecutive quarters and outpaced pipeline goals, even during historically difficult periods. Najma's impact extends beyond operational execution. Her thought leadership in the partnerships space demonstrated through industry speaking roles, community engagement, coupled with her ability to revitalize dormant partner relationships and establish new strategic collaborations with major tech players, exemplifies why she's a standout recipient of the GTM10 award. Her success in rebuilding trust while delivering measurable business impact has set new benchmarks for partnership excellence in the SaaS industry.

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Rodney Apura

Senior Director, Customer Success

Zendesk faced significant challenges in customer segmentation and CSM effectiveness, leading to suboptimal customer outcomes. Rodney transformed the organization's approach by implementing a refreshed customer success engagement model that redefined how CSMs interact with customers, focused on outcomes, with the goal of improved global retention rates and revenue growth. His innovative GTM strategy, which included a comprehensive CX transformation initiative, not only streamlined CSM operations but also established new industry benchmarks for customer success management. For these remarkable achievements and his thought leadership in the customer success space, as evidenced by his influential presentations and industry recognition, Rodney exemplifies the transformative leadership that the GTM10 Awards celebrates.

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Harita Salvi

Senior Director, Global Customer Success Management

When Harita joined JumpCloud, the customer success function was at a pivotal point of growth, with opportunities to strengthen segmentation and predictive capabilities. Through her innovative leadership, Harita transformed the organization's approach by implementing a sophisticated customer segmentation model and developing an predictive adoption framework that revolutionized how the company engaged with its diverse customer base. Her strategic initiatives led to exceptional improvements in customer retention rates and significantly exceeded dollar retention targets, while her data-driven methodology established new industry benchmarks for customer success operations. Harita's nomination for the GTM10 award recognizes not only her transformative impact on JumpCloud's business metrics but also her broader influence as a thought leader and mentor in the customer success community, particularly in advancing women's leadership in the field.

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Madhuri Narayana K

Senior Director, Global Customer Success

Charged with the nuanced challenge of evolving customer success at Chargebee—a high-growth global platform focused on billing automation, monetization, and revenue growth management—Madhuri brought a fresh, strategic perspective shaped by her background in consulting, product development, and entrepreneurship. Alongside her team, she led the transition from a relationship-based model to a more comprehensive, continuous consultative approach. They introduced a new skill framework, rebuilt processes around customer value, and launched initiatives like solution value audits that empowered the team to support customers more strategically. These efforts significantly improved revenue retention and laid the foundation for a strong customer value flywheel. For these achievements in evolving go-to-market thinking and creating measurable business impact, Madhuri has been selected as a GTM10 Award recipient—an honor that recognizes both her leadership and the collective vision, hustle, and heart of the team behind this transformation, setting new standards for customer success in the SaaS industry.

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Ren Lee

SVP, Marketing

Amid rapid AI market evolution and intense competition across B2B SaaS players over the past 24 months, Dataiku needed to ensure a robust pipeline generation and stakeholder engagement operation. Ren transformed the company's go-to-market strategy by implementing innovative AI experientials that sought to empower builders, an Exec Connect program that dramatically exceeded conversion targets, and revolutionized their programmatic webinar approach to drive unprecedented audience growth. Through strategic refinements in pipeline KPIs for every piece of work from her teams, lead qualification, and intent enablement, Ren orchestrated a remarkable multiplication in cross functional business value. This outstanding transformation in Dataiku's market positioning and revenue generation, particularly in the competitive AI space, exemplifies why Ren earned recognition in the GTM10 Awards, setting new standards for go-to-market excellence in enterprise tech as a cutting edge marketing executive.

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Spencer Burke

SVP Growth

In an era where SaaS companies face intense pressure to maintain growth while achieving profitability, Spencer tackled the challenge of evolving Braze's go-to-market strategy head-on. His innovative leadership in launching Braze's first-ever Free Trial and Product-Led Growth motion transformed how the company reaches and serves customers, resulting in significant pipeline growth and market expansion. Spencer's strategic vision extended beyond product initiatives, as he successfully established new revenue channels through the AWS Marketplace and led crucial long-range planning efforts that strengthened Braze's global presence across multiple continents. For these achievements and his thought leadership contributions through speaking engagements at premier industry events and media features, Spencer exemplifies the type of transformative GTM leader the industry needs, earning him recognition in the GTM10 Awards.

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Jack Cummings

CMO (and interim CRO)

In 2024, Jack faced the complex challenge of managing dual C-level roles while navigating market uncertainties and scaling operations across multiple regions. As both CRO and CMO at his company, he revolutionized their go-to-market approach by introducing the innovative "Release Editions" framework, which transformed product launches into high-impact thematic releases that significantly boosted adoption rates and market presence. His strategic restructuring of the revenue organization and implementation of the novel Rolling-Adjusted Win Rate metric led to record-breaking performance, with win rates increasing by nearly 50% in just two quarters. Jack's data-driven approach to marketing spend optimization and his influential role as a mentor in the broader tech community made him a standout nominee for the GTM10 award, exemplifying the type of transformative leadership that drives industry-wide innovation.

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Cait Keohane

Chief Customer Officer

Given Airtable’s tremendous growth, Cait has the privilege of shaping how the company engages and empowers its global community of builders and champions. Under her leadership, the post-sales teams are helping customers modernize how they work—putting intuitive, no-code software and AI-powered tools in the hands of hundreds of thousands of users to drive automation, accelerate decision-making, and deliver meaningful business outcomes at scale. Her focus on scalable success, deep adoption, and customer advocacy is driving more customers toward realizing the full potential of Airtable solutions—leading to best-in-class retention and an ever-growing base of passionate users. Before joining Airtable, Cait spent more than a decade at Zendesk, where she held various leadership positions across the GTM, Product, and Customer Experience organizations—ultimately leading a global, company-wide transformation aimed at redesigning the end-to-end customer experience. She’s a seasoned operator who helped grow and scale high-performing post-sales teams, leading hundreds of team members across multiple customer-facing functions to drive measurable improvements in customer outcomes and revenue growth.Cait’s selection for the GTM10 award recognizes not only her long-standing leadership in customer success but also her impact as a champion for diverse leadership in tech and her bold vision for customer-led growth.

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Melanie Riebel

CMO

Melanie faced the complex challenge of scaling a global B2B software company with a hybrid sales model across multiple regions, products, and buyer personas while competing against aggressive, venture-backed competitors. She transformed Chaos's go-to-market strategy by implementing a three-pillar approach that turned marketing into the company's primary revenue engine, driving significant ARR growth and establishing one of the industry's strongest brand-led growth engines. Her innovative strategy not only achieved remarkable customer acquisition costs and lifetime value metrics but also positioned the company for substantial valuation growth, while building a community of over a million engaged followers across digital platforms. Melanie's ability to balance digital-first scalability with high retention rates, while successfully navigating both B2C and B2B dynamics, exemplifies the transformative leadership that the GTM10 Awards celebrates.

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Jonathan Marriott

Head of EMEA GTM

Jonathan faced the formidable challenge of competing against tech giants while building Glean's EMEA presence from scratch with minimal resources. His strategic leadership transformed Glean into a significant player in the AI-powered enterprise solutions space, achieving remarkable multi-million ARR growth and securing numerous enterprise clients across a dozen European countries. Through his innovative GTM approach and talent acquisition strategies, Jonathan successfully scaled the team while landing several seven-figure deals with major enterprises, demonstrating that startups can effectively compete against established tech giants. The GTM10 committee recognizes Jonathan for his exceptional ability to drive exponential growth in a highly competitive market while building a sustainable, high-performing GTM organization that continues to reshape the enterprise AI landscape in EMEA.

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Nina Wilkinson

Director of CS

When Apollo faced significant challenges with lengthy onboarding processes and declining customer engagement metrics, Nina stepped in to orchestrate a remarkable transformation. Through her innovative leadership, she revolutionized the company's onboarding framework, dramatically reducing time-to-value for customers while significantly improving retention and expansion metrics well above industry benchmarks. Nina's strategic vision in building scalable, automated solutions and cross-functional collaboration frameworks has not only transformed Apollo's GTM motion but has set new standards for customer success in the B2B SaaS space, earning her recognition in the GTM10 Awards for exceptional impact in revenue operations and customer success leadership.

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Jo Zhu Kennedy

Head of Growth Partnerships – Startups

Jo scaled Anthropic's startup segment through strategic initiatives that grew a handful of channel partnerships to hundreds. Working closely with cross functional stakeholders, she pushed for data-driven signals to identify high-potential startups at inception, and built a tiered startup credits program to engage top VCs and accelerators. She also spearheaded grassroots developer evangelism through launching the Claude Builder Summit series across US, Europe and Asia. These efforts established Anthropic as the leading LLM provider for founders, driving rapid API adoption and significant media visibility. Jo's leadership not only established Anthropic as a dominant player in the startup ecosystem but also created a scalable GTM playbook that became a blueprint for success in the AI native age, earning recognition through the GTM10 Awards for go-to-market excellence.

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Helen Martin

Global Partner Marketing Lead

In a fintech landscape dominated by tech giants, Helen faced the challenge of establishing Mambu's partner marketing presence with limited marketing resources. Her innovative approach transformed Mambu's partner marketing function, building a thriving ecosystem that, together with partners including leading cloud providers and consulting firms , now drives a considerable portion of the company's revenue. Helen's vision and involvement in launching Mambu across major cloud marketplaces and spearheading the influential Partner Predictions Report has positioned the company as a thought leader in the fintech space. Her consistent visibility at industry-leading events and contribution to partner marketing discourse, combined with her ability to scale global partnerships while maintaining local relevance, exemplifies why she's a deserving recipient of the GTM10 award.

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Sonal Mane

Global Growth & Partner GTM Executive

At Databricks, Sonal navigated complex challenges in optimizing both product-led growth and channel enablement processes, which were hindering scalability and market penetration. Through innovative leadership and partnering across R&D and GTM teams, she revolutionized go-to-market strategies by implementing the vision and strategy for a transformative self-serve platform that dramatically improved user, customer, and partner onboarding experiences and significantly boosted customer acquisition rates. Her strategic vision has led to remarkable improvements in data practitioner activation timelines, enabling faster time to value, deeper market penetration, and substantial revenue increases through both self-serve and enterprise channels. Sonal's exceptional ability to bridge technical complexity with user-centric solutions, while driving measurable business impact across multiple GTM motions, exemplifies the innovation and leadership that the GTM10 Awards celebrate.

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Richard King

Founder & CEO

Richard King has built The Alliance into a multi-vertical business spanning education, events, and media. He turned early community traction into a repeatable growth engine – scaling global event participation and structuring the company into focused, high-performing business lines. Through his thought leadership, he’s helped bring product marketing to the forefront of the tech world – elevating its role, visibility, and voice in go-to-market strategy. He’s also led the shift from feature-driven messaging to compelling founder-based narratives – redefining how companies can differentiate and scale. This community-led approach earned him a spot in the GTM10, with his model now shaping how high-growth teams operate across Europe and North America.

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Kathy O’Donnell

SR. Director International Marketing

As Gong rapidly expanded across Europe, launched new products, and moved upmarket, Kathy faced the challenge of hitting ambitious growth targets with lean marketing resources. Her customer-centric, data-driven approach enabled deep market penetration and drove impressive pipeline and revenue growth across key European regions. Through integrated, multi-channel campaigns and strategic use of Gong’s educational content, she elevated brand awareness and repositioned the company as a credible, AI-native platform. Kathy’s ability to deliver outsized business impact—building a scalable, repeatable playbook for regional expansion while exceeding pipeline goals with a minimal team—exemplifies the innovative go-to-market leadership recognized by the GTM10 Awards.

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Jason Ing

CMO (Former CMO, Gusto)

As Gusto faces competition from established incumbents, Jason and his team spearheaded a multi-channel marketing initiatives to drive the business. His "Choose Gusto" campaign masterfully blended emotional storytelling with strategic media placements, securing premium TV spots at highly efficient rates while launching a groundbreaking Community Impact Program known as the Gusto Impact Awards that resonated deeply with local businesses. Jason's leadership not only solidified as a top tier of HR/payroll provider for SMB’s but also revolutionized how B2B SaaS companies approach brand building, earning him the GTM10 award for creating a human-centric marketing playbook that delivered exceptional business results while maintaining authentic community connections.

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Haresh Bajaj

SVP Product Growth

As Pleo scaled rapidly, Haresh Bajaj encountered the challenge of transitioning from a purely sales-led motion to a more efficient hybrid approach that customers demanded. Through his leadership, Haresh architected a transformative product-led growth strategy that seamlessly integrated self-serve capabilities with high-touch sales, resulting in significantly improved unit economics and customer satisfaction across multiple European markets. His innovative framework for lead scoring and customer journey orchestration has become a blueprint for B2B SaaS companies, earning him recognition in the GTM10 Awards for fundamentally reimagining how enterprise software can blend automated and human touchpoints to drive sustainable growth.

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Sarung Tripathi

Vice President, Customer Experience

"Sarung is taking on the challenge of scaling customer experience at Together AI during a period of rapid, high-stakes growth — where forward-deployed teams and day-to-day operations need to keep pace with the company’s innovation and expanding customer base. He brings a fresh, bold approach to building technically adept, revenue-focused teams that directly boost customer retention, ultimately lifting net revenue retention. At the heart of Sarung’s strategy is a unified customer experience platform and a field-led, data driven voice-of-the-customer program — tools that not only support and scale the company’s capabilities and growth, but accelerate it. This continues to transform Together AI’s go-to-market strategy, and the results speak for themselves: happier customers, more case studies and higher-quality revenue. For his exceptional ability to blend and balance technical expertise with customer success strategies — and his demonstrated impact in scaling GTM operations across multiple, high-growth companies — Sarung has earned his place among this year’s GTM10 honorees."

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Kyle Asay

VP Global Growth Sales

Kyle faced the significant challenge of transforming an underperforming sales organization that struggled with outbound sales and lacked structured processes. As VP of Global Growth Sales, he implemented new processes, developed leaders/reps, and recruited top talent – leading to dramatically improved pipeline creation and revenue generation across multiple global regions. His innovative leadership not only transformed team performance but also fostered a culture of accountability and engagement, resulting in exceptional retention rates and quota achievement. Beyond his organizational impact, Kyle's influence extends to the broader sales community through his widely-followed digital presence and the Sales Introverts platform, where he continues to shape the future of sales methodology and mentor the next generation of sales leaders.

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Kyle Norton

CRO

Kyle faced significant GTM bottlenecks at Owner.com, including inefficient lead management and sales operations that were hindering the company's ambitious growth targets. Through his innovative implementation of an AI-first revenue operating system, he transformed the company's go-to-market strategy, achieving remarkable growth while maintaining industry-leading capital efficiency. His pioneering work in developing AI-enabled sales systems and a product-led growth engine not only doubled the company's revenue but also created a scalable, people-centric GTM model that has become a benchmark in the industry. For these achievements and his thought leadership in revenue operations, demonstrated through his widely-followed podcast and methodologies, Kyle has earned his place among the GTM10 Awards recipients, setting new standards for modern revenue leadership.

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Mark Anderson

President of Revenue

Mark Anderson's transformative leadership has revolutionized Cloudflare's go-to-market strategy, achieving consecutive quarters of record-breaking sales productivity and significantly expanding the enterprise customer base through innovative AI-driven solutions and strategic partnerships. His journey as President of Revenue at Cloudflare started with the challenge of scaling enterprise sales and fostering a partner-first ecosystem in a predominantly direct-sales environment. Under his guidance, Cloudflare has experienced remarkable revenue growth and market expansion, while successfully transitioning to a partner-led organization that's reshaping the company's trajectory toward multi-billion dollar targets. For these outstanding achievements in revolutionizing enterprise sales strategies and driving exceptional business outcomes, Mark Anderson is recognized with the GTM10 award, setting new benchmarks for revenue leadership in the technology sector.

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Allie Teague

Head of Revenue Operations

As OpenAI's first GTM ops team member, Allie faced the monumental challenge of building the entire go-to-market infrastructure from scratch during a period of unprecedented growth. Her innovative approach to developing scalable GTM systems and processes became the backbone of OpenAI's successful B2B expansion, transforming how the company approached enterprise sales and operations. Allie's strategic implementation of data-driven infrastructure and cross-functional alignment not only accelerated OpenAI's market presence but also established new industry standards for GTM operations in AI companies. Her nomination for the GTM10 award recognizes her exceptional ability to architect and execute transformative GTM strategies that enabled one of tech's most watched companies to scale efficiently while maintaining operational excellence.

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Eli Schwartz

In an industry fixated on algorithmic optimization, Eli faced the challenge of shifting companies away from traditional SEO tactics toward genuine user-centric strategies. Through his groundbreaking Product-Led SEO methodology, he has transformed how numerous tech giants and startups approach organic growth, generating substantial value through sustainable, buyer-focused acquisition channels. His innovative framework has helped multiple Fortune 500 companies and high-growth startups build scalable organic acquisition strategies that prioritize user needs over algorithm manipulation, leading to significant revenue growth and market expansion. The GTM10 committee recognizes Eli for revolutionizing the SEO landscape and establishing a new paradigm where product development and user experience drive organic growth, making him a standout leader in modern go-to-market strategy.

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Scott Cohen

VP, Solution Engineering & Customer Success

Scott faced the challenge of transforming Mixpanel's customer success approach amid evolving market demands and shifting customer personas. His innovative creation of the Customer Operating System revolutionized how Mixpanel delivers value, combining structured playbooks, team norms, and operational rituals that significantly improved net retention rates. By implementing AI-driven solutions for account management and building a specialized advisory services team, Scott successfully repositioned Mixpanel from a technical tool provider to a strategic partner for enterprise clients. His thought leadership in product analytics, demonstrated through conference speaking engagements and whitepapers, has established new industry standards for customer success in the SaaS space.

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Jordan Chenevier-Truchet

Co-Founder & CEO

Jordan faced the complex challenge of scaling a hybrid agency/collective model while maintaining service quality and building trust with enterprise clients. His innovative approach transformed Bulldozer into a leading growth consultancy, leveraging a global network of experts to deliver exceptional results for major tech companies, significantly improving client retention rates and achieving remarkable revenue growth. Jordan's thought leadership, demonstrated through his substantial social media following and speaking engagements at major tech conferences like Vivatech, has established him as a prominent voice in the B2B marketing space. The GTM10 committee recognizes Jordan for revolutionizing the traditional agency model and creating measurable impact for clients, particularly in helping multiple companies secure significant funding rounds and expand into new markets.

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Sana Alam Cordeaux

Global Head of Ecosystem Partnerships

Despite facing significant partner engagement challenges in the AI/ML space, particularly in high-revenue sectors, Sana transformed the landscape through her innovative AI/ML Discovery Accelerator Initiative. Her strategic approach not only dramatically increased partner-attached opportunities and revenue potential across multiple industries but also established new benchmarks for collaborative growth in the tech ecosystem. Sana's thought leadership in Generative AI and her ability to scale partner ecosystems, first at AWS and now at Amplitude, demonstrates the kind of transformative impact that the GTM10 Awards celebrate, making her a standout recipient for pioneering new standards in go-to-market excellence.

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Sam Werboff

Head of Enterprise Sales

Sam faced the complex challenge of building Anthropic's enterprise sales and development strategy from the ground up in a rapidly evolving AI landscape. His innovative approach to scaling resulted in exponential revenue growth for Anthropic's Digital Native Enterprise segment, while establishing foundational sales excellence programs that became the cornerstone of the company's go-to-market strategy. Sam's strategic leadership in securing transformative partnerships with major tech companies, coupled with his development of operational excellence and enablement frameworks, demonstrated exceptional ability to drive growth while building sustainable infrastructure. For these achievements in scaling enterprise AI sales and creating repeatable success frameworks in an emerging market, Sam exemplifies the type of transformative leader the GTM10 Awards seeks to recognize.

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Tom Richardson

GM International

Tom's nomination for the GTM10 award recognizes his exceptional turnaround strategy, which transformed Personio's international business through innovative AI-powered personalization, strategic team restructuring, and a complete rebuild of the sales development function. Under his leadership, the company achieved remarkable improvements in sales efficiency, with deal win rates more than doubling and sales cycles cutting in half, while simultaneously reducing operational costs and building a more sustainable, high-performing revenue organization that's well-positioned for future growth.

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Grace Andrews

Brand and Editorial Director

Grace faced the significant challenge of scaling a media brand during hypergrowth while maintaining quality with limited resources. Her innovative approach to combining AI-driven solutions with strategic hiring transformed a niche podcast into one of the world's largest media platforms, achieving record-breaking growth across multiple channels and formats. By pioneering a data-first content strategy that prioritized meaningful engagement over vanity metrics, Grace revolutionized how media brands approach audience retention and monetization. Her impact extends beyond direct business results, as she's become a sought-after industry voice, mentoring the next generation of marketing leaders and advocating for greater female representation in media leadership, earning her recognition in the GTM10 Awards.

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Luke Ferrel

Global Head of Customer Success

While Deel experienced rapid growth challenges in scaling their customer success operations and managing churn, Luke transformed the landscape by implementing an innovative golden customer program that revolutionized how CSMs engage with enterprise clients. His introduction of AI-driven success agents and strategic focus on global payroll offerings created a new industry benchmark for customer engagement, significantly reducing churn rates while driving substantial revenue growth. Luke's thought leadership and innovative approach to customer success, demonstrated through his speaking engagements and the widespread adoption of his methodologies, earned him the GTM10 award for redefining how high-growth companies approach customer retention and success at scale.

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Palmer Houchins

VP Marketing

As G2's VP of Brand & Communications, Palmer drives awareness and influence for the G2 brand. In an evolving B2B tech market with rapidly changing buyer needs, he leads G2's brand, content, communications, and events teams to position the company as the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Through his strategic vision, Palmer has led a number of successful brand campaigns for G2. This includes hosting G2's annual, virtual Reach event — helping software businesses excel in the age of AI — and launching the company's annual Best Software Awards program, which celebrates hundreds of companies based on their customers' authentic feedback. His leadership has driven growth and positive perception for G2 across digital media and social channels, solidifying G2 as the definitive voice in software and go-to-market decisions — earning him recognition in the GTM10 Awards.

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Meg Terada Choi

Former VP Growth, Acquisition & CRM

Meg faced the challenge of transforming McAfee's brand and continuing to ensure the brand stayed top of mind as a global leader in online security. Through her leadership of a comprehensive marketing transformation, she orchestrated McAfee's first national brand campaign that significantly outperformed industry benchmarks and drove substantial increases in brand consideration and performance. Her innovative approach, including the successful launch of cutting-edge products and strategic marketing initiatives, successfully repositioned McAfee for a new generation while delivering strong business outcomes. For her outstanding achievement in leading this large-scale transformation and creating a new marketing playbook that bridges legacy with innovation, Meg has earned her place among this year's GTM10 honorees.

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Daniel Farkas

Former CRO

Daniel Farkas faced the complex challenge of transforming Staffbase from a European scale-up into a global leader while maintaining its authentic culture during rapid expansion. Through his strategic vision, he revolutionized Staffbase's go-to-market approach by developing a unique value-led sales methodology that perfectly balanced German precision with global market demands, leading to the company's emergence as a category leader in employee communications. His innovative customer-centric framework, which reimagined traditional sales stages into an engaging "spark-driven" journey, not only multiplied the company's revenue but established Staffbase as the preferred choice for Fortune 500 companies worldwide. Daniel's ability to scale the business while fostering a culture of transparency and high performance, evidenced by consistently high employee engagement rates and remarkable customer retention, exemplifies the transformative leadership the GTM10 Awards celebrates.

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Benjamin Douablin

CEO & Co-Founder

Benjamin faced the significant challenge of breaking into the competitive data tooling market while building Fullenrich with limited resources and a lean team. His innovative approach to GTM transformed the traditional B2B SaaS playbook by orchestrating a network of micro-influencers who organically promoted Fullenrich, resulting in exponential growth and establishing one of the most cost-effective acquisition models in enterprise SaaS. The remarkable success of scaling a bootstrapped company to significant revenue milestones within just over a year, while securing enterprise clients through a community-led strategy, exemplifies why Benjamin earned his place among the GTM10 honorees, setting a new standard for how modern B2B companies can leverage influencer marketing to drive sustainable growth.

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Alexander Berger

Chief of Staff

Alexander led a last-ditch pivot from developer tool StackBlitz to the category-leading in-browser AI website builder Bolt.new. This transformation required a full overhaul of the go-to-market strategy and team structure. His innovative approach to scaling the new AI product drove unprecedented growth—StackBlitz hit $20M in ARR in just two months through organic marketing and novel pricing models. The GTM10 jury was especially impressed by Alexander’s “Influencer Board of Advisors” concept, which created a powerful product–market feedback loop, and by his hands-on role in product management during the critical pivot. His efforts helped secure $105.5M in funding and set new benchmarks for growth in the AI tools space, earning recognition from major financial institutions and making him a standout GTM10 nominee.

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Julia Goelles

VP Marketing

At Parloa, with a strong presence in both the German and the U.S. markets, Julia faced the complex challenge of establishing brand credibility and differentiation in the highly competitive enterprise AI landscape. Her innovative partner-first GTM strategy, leveraging global tech giants and regional partners, transformed Parloa's market presence and boosted their enterprise pipeline across regions. Through the creation of flagship events like Parloa WAVE and the "Women of SaaS" community, Julia not only elevated Parloa's brand positioning but also demonstrated exceptional leadership in fostering industry connections and driving meaningful conversations in the AI space. Her strategic focus on enterprise-grade positioning earned Parloa a distinctive voice in the crowded GenAI market, making her a standout recipient of the GTM10 award.

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Christine Lawther

Director Customer Success

In a year marked by economic uncertainty and widespread customer churn, Christine successfully navigated the dual challenge of protecting revenue and elevating team performance. She implemented a comprehensive risk mitigation framework across a portfolio of more than 1,900 clients, leveraging data-driven coaching and targeted change management to stabilize accounts and drive proactive engagement at scale. The outcomes were exceptional: $1.3M in at-risk revenue recovered, along with a measurable uplift in customer engagement and retention. Christine’s strategic leadership not only transformed customer outcomes but also fueled internal team growth. Her commitment to talent development led to a significant rise in staff promotions and professional recognition. Her ability to deliver meaningful business results while cultivating high-performing, resilient teams in a volatile market environment makes her a standout recipient of the GTM10 Award.

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Franciska Dethlefse

Head of Marketing and Growth

Amplitude faced significant challenges in monetizing their free-tier users and expanding their market reach, with leadership initially skeptical about introducing new pricing models. Franciska demonstrated exceptional strategic vision by spearheading a transformative self-serve GTM motion that significantly increased free-to-paid conversion rates and unlocked substantial new revenue streams within just three quarters. Her success was rooted not only in her methodical approach to stakeholder alignment and resilience through multiple pilot iterations, but also in her ability to rally cross-functional teams around a shared vision. Collaborating closely with product, engineering, marketing, and sales, Franciska helped establish a new benchmark for product-led growth in the B2B SaaS space. For her outstanding leadership and the collective achievement in revolutionizing Amplitude’s GTM strategy, Franciska has earned her place among this year’s GTM10 honorees.

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